St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

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121.
A project report on the marketing mix of the automotive sector Vishal Parashar; guided by Chhavi Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2022
Dissertation note: MBA, CIN NO: 20-001-05-01-0063 Master of Business Administration Xavier Business School II, 2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 PAR(PRO).

122.
Survey on the perception of the consumers on branded non-branded sports shoes Nittin Bharita; guided by Chhavi Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2022
Dissertation note: MBA, CIN NO: 20-001-05-01-0064 Masters of Business Administration Xavier Business School II,2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.812 BHA(SUR).

123.
Influence of mobile marketing in purchase process Mahashish Dutta; guided by Soma Sun by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2022
Dissertation note: MBA Masters of Business Administration Xavier Business School II, 2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 SUR(INF).

124.
Introduction to rural marketing Chetan Bajaj; Nandini Bajaj & Veena Shenoy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Age International c2017
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 BAJ(INT)C3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 BAJ(INT).

125.
Business to Business Marketing U C Mathur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi New Age International c2008
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.804 MAT(BUS)C3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.804 MAT(BUS).

126.
Study of Digital Marketing (social media marketing) and affiliated marketing and how it helps SMEs to expand their target business Research project submitted in par of completion of masters of business administration submitted by Suhel Ranjan Mondal, under the guidance of Prof. Dr. Soma Sur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: kolkata St. Xavier’s University 2022, April
Dissertation note: as partial Fulfilment of the requirements for the MBA degree MBA 2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 MON(STU).

127.
Services Marketing : People, Technology, Strategy Jochen Wirtz & Christopher Lovelock by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai World Scientific 2023
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 WIR(SER)Ed9.C3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 WIR(SER)Ed9.

128.
Essentials of services marketing Jochen Wirtz; Christopher Lovelock; Jayanta Chatterjee & Gopal Das by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson education c2019
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 ESS.Ed3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 ESS.Ed3.

129.
An analytical study on marketing strategies of football in India, with respect to the Indian super league Jibran Khan Waryah; guided by Vivek Verma by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Dissertation note: Registration No: XK01-1112-0536-20, Roll No:1002 B.Com
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 WAR(ANA).

130.
Emergence of green marketing in India Agniva Chakraborty; guided by Mili Kar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Dissertation note: Registration No: XK01-1112-0543-20, Roll No: 1009 B.Com III years, 21-23
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.802 CHA(EME).

131.
Fast Food and Healthy Food Chains India and Their marketing Mix Shiwam Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier’s University 2023
Dissertation note: In partial fulfilment for the Degree of Bachelor of Commerce (Hons) B.COM Commerce and management 2023 Registration No: XK01-1112-0589-20
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 331.2813346830954 SIN(FAS).

132.
Impact of brand marketing on consumer loyalty Piyush Kalwar; guided by Mili Kar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University 2023
Dissertation note: Registration No: XK01-1142-0709-20; Roll No:1202 B.Com Commerce
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658 KAL(IMP).

133.
Marketing management : A south Asian perspective Philip Kotler; Kevin Lane Keller; Abraham Koshy & Mithileshwar Ar Jha by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Pearson c2013
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.8 MAR.Ed14, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 MAR.Ed14.

134.
Sustainability as a competitive advantage, an analysis of green marketing strategies by Indian companies Rajrup Ganguly; guided by Aman Anurag by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University 2023
Dissertation note: Registration No: XK01-1112-0777-20; Roll No-1273 B.Com Commerce
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.802 GAN(SUS).

135.
Consumer perception towards digital marketing/ Rahul Garodia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier’s University 2023
Dissertation note: In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Finance B.COM Commerce and management 2023 Registration No: XK01-1112-0797-20
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.840285 GAR(CON).

136.
Marketing Management: Text and Cases/ Tapan K Panda by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Taxmann Pub 2022
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.800954 PAN(MAR) Ed3C1, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.800954 PAN(MAR) Ed3.

137.
Case studies in marketing: the Indian context/ R Srinivasan. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI Learning Pvt ltd 2018
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 SRI(CAS)Ed7.

138.
Marketing models/ Gary L.Lilien, Philip Kotler, & K. Sridhar Moorthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI Learning Pvt Ltd 2016
Availability: No items available.

139.
Marketing models/ Gary L.Lilien, Philip Kotler, & K. Sridhar Moorthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI Learning Pvt Ltd 2016
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.8 LIL(MAR), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 LIL(MAR).

140.
Marketing analytics : a practitioner's guide to marketing analytics and research methods/ Ashok Charan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: USA World Scientific 2020
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.83 CHA(MAR). Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.83 CHA(MAR).

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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