Results
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121.
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122.
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123.
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Influence of mobile marketing in purchase process Mahashish Dutta; guided by Soma Sun by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2022
Dissertation note: MBA Masters of Business Administration Xavier Business School II, 2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 SUR(INF).
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124.
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Introduction to rural marketing Chetan Bajaj; Nandini Bajaj & Veena Shenoy by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Age International c2017
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 BAJ(INT)C3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 BAJ(INT).
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125.
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Business to Business Marketing U C Mathur by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi New Age International c2008
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.804 MAT(BUS)C3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.804 MAT(BUS).
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126.
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127.
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Services Marketing : People, Technology, Strategy Jochen Wirtz & Christopher Lovelock by
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Chennai World Scientific 2023
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 WIR(SER)Ed9.C3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 WIR(SER)Ed9.
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128.
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129.
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130.
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Emergence of green marketing in India Agniva Chakraborty; guided by Mili Kar by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Dissertation note: Registration No: XK01-1112-0543-20, Roll No: 1009 B.Com III years, 21-23
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.802 CHA(EME).
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131.
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Fast Food and Healthy Food Chains India and Their marketing Mix Shiwam Singh by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Kolkata St. Xavier’s University 2023
Dissertation note: In partial fulfilment for the Degree of Bachelor of Commerce (Hons) B.COM Commerce and management 2023 Registration No: XK01-1112-0589-20
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 331.2813346830954 SIN(FAS).
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132.
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Impact of brand marketing on consumer loyalty Piyush Kalwar; guided by Mili Kar by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Kolkata St.Xavier's University 2023
Dissertation note: Registration No: XK01-1142-0709-20; Roll No:1202 B.Com Commerce
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658 KAL(IMP).
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133.
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134.
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135.
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Consumer perception towards digital marketing/ Rahul Garodia. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Kolkata St. Xavier’s University 2023
Dissertation note: In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Finance
B.COM
Commerce and management
2023
Registration No: XK01-1112-0797-20
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.840285 GAR(CON).
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136.
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Marketing Management: Text and Cases/ Tapan K Panda by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi Taxmann Pub 2022
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.800954 PAN(MAR) Ed3C1, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.800954 PAN(MAR) Ed3.
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137.
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Case studies in marketing: the Indian context/ R Srinivasan. by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi PHI Learning Pvt ltd 2018
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 SRI(CAS)Ed7.
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138.
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139.
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Marketing models/ Gary L.Lilien, Philip Kotler, & K. Sridhar Moorthy. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi PHI Learning Pvt Ltd 2016
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.8 LIL(MAR), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 LIL(MAR).
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140.
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