St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

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141.
Marketing 5.0 : technology for humanity/ Philip Kotler, Hermawan Kartajaya & Iwan Setiawan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: USA Wiley & Sons Inc 2021
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.8 KOT(MAR). Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 KOT(MAR).

142.
Marketing 4.0 : moving from traditional to/ Philip Kotler, Hermawan Kartajaya & Iwan Setiawan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: USA Wiley & Sons Inc 2017
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 KOT(MAR).

143.
Digital marketing : a practical approach / Alan Charlesworth. by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York Routledge c2023
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 CHA(DIG)Ed4.

144.
E-commerce : choice based credit system Shivani Arora by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Taxmann c2017
Availability: Items available for loan: St. Xavier's University, Kolkata (9)Call number: 658.84 ARO(ECO), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.84 ARO(ECO).

145.
Social media marketing : for dummies Shiv Singh, Stephanie Diamond by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley c2020
Availability: Items available for loan: St. Xavier's University, Kolkata (3)Call number: 658.872 SIN(SOC)Ed4.C2, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 SIN(SOC)Ed4. Not available: St. Xavier's University, Kolkata: Checked out (1).

146.
Pricing strategies : harvesting product value / Robert M. Schindler. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2023
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.816 SCH(PRI)Ed2, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.816 SCH(PRI)Ed2.

147.
Social marketing : behavior change for social good / Nancy R. Lee, Social Marketing Services, Inc. and University of Washington, Philip Kotler, Kellogg School of Management, Northwestern University, Julie Colehour, C+C: A Communications Agency All About the Good. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 LEE(SOC)Ed7.

148.
Retail marketing management : the 5 ES of retailing / Dhruv Grewal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2019
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.87 GRE(RET), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.87 GRE(RET).

149.
The sage handbook of digital marketing / Annmarie Hanlon, Tracy L. Tuten. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 SAG.

150.
Handbook of services marketing & management Teresa A. Swartz & Dawn Iacobucci by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage Publications c2000
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.8 SWA(HAN) . Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 SWA(HAN) .

151.
Bottom-up marketing / by Al Ries and Jack Trout. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill, c1989
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.8 RIE(BOT).

152.
Marketing Metrics : The Manager's Guide to Measuring Marketing Performance By Neil T. Bendle by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2016
Availability: Items available for loan: St. Xavier's University, Kolkata (3)Call number: 658.83 BEN(MAR)Ed3.C1, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.83 BEN(MAR)Ed3. Not available: St. Xavier's University, Kolkata: Checked out (1).

153.
A study on Impact of digital marketing by Zomato on customer perception in greater kolkata Indranil Dey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-1112-0941-22 CIN No: 22-001-05-01-0014 MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 DEY(STU).

154.
Emerging Trends in Augmented Reality: Applications for marketing Abhibrata Lal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-1112-0966-22 MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 006.6 LAL(EME).

155.
Data privacy and data security in Digital marketing and its impact on the growth of digital forensics in India Madiha Zara by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-2112-0975-22 CIN No: 22-001-05-01-0059 MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 005.8 ZAR(DAT).

156.
An Analysis of the marketing strategies implemented by urban company in gaining its customer base. Auman Bose by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg no: XK01-1112-0944-22 MBA Xavier's Business School 2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.802 BOS(ANA).

157.
B2B Marketing : text and cases Krishna K. Havaldar; Shailendra Dasari by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Tamil Nadu McGraw Hill c2021
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 HAV(B2B)Ed5, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 HAV(B2B)Ed5.

158.
Marketing Management :Indian Context • Global Perspective V.S.Ramaswamy; S.Namakumari by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2018
Availability: Items available for loan: St. Xavier's University, Kolkata (9)Call number: 658.8 RAM(MAR)Ed6, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 RAM(MAR)Ed6.

159.
Impact of In-Film marketing on creating high brand awareness/ Yukti Karwa. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata SXUK 2024
Dissertation note: Reg No: XK01-2112-0324-19 CIN No: 22-001-01-02-0042 M.A. Dept of Mass Communication 2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 KAR(IMP).

160.
Emergence of digital merketing as a pivotal merketing tool: a comprehensive analysis/ Kulsum Sheikh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata SXUK 2024
Dissertation note: Reg No: XK01-2112-0792-22 CIN No: 22-001-01-02-0022 M.A. Dept of Mass Communication 2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 SHE(EME).

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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