Results of search for 'ccl=su:"MARKETING "' › St. Xavier's University Library catalog

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	161.	eWOM on instagram through beauty influencers: a study of content marketing strategies adopted by selected beauty brands/ Anne Cynthia Gomes. by Gomes, Anne Cynthia Dr. Nitesh Tripathi [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024 Dissertation note: Reg No: XK01-2112-0774-22 CIN No: 22-001-01-02-0003 M.A. Dept of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 GOM(EWO). Save to lists Add to cart (remove)
	162.	A case study on Netflix's use of moment marketing for driving user engagement and increasing Brand Awareness/ Ishani Hazra. by Hazra, Ishani Dr. Nitesh Tripathi [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024 Dissertation note: Reg No: XK01-2112-0802-22 CIN No: 22-001-01-02-0040 M.A. Department of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 HAZ(CAS). Save to lists Add to cart (remove)
	163.	Innovative marketing strategies of smartphone companies in India: a study on top 3 mobile brands/ Leon David. by David, Leon Dr. Harish Kumar [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024 Dissertation note: Reg No: XK01-1112-0794-22 CIN No: 22-001-01-02-0024 M.A. Dept of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 DAV(INN). Save to lists Add to cart (remove)
	164.	Social media and marketing impact: a case study on NYKAA beauty products/ Srija Roy. by Roy, Srija Naskar, Reshmi [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's Univaersity 2024 Dissertation note: Registration No: XK01-2112-0789-22 M.A. in Mass Communication Mass Communication II years Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 ROY(SOC). Save to lists Add to cart (remove)
	165.	Influence of fast fashion marketing on purchase intention among Instagram user in Kolkata Ritika Nath; guided by Nitesh Tripathi by Tripathi, Ritika Tripathi, Nitesh [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2112-0788-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 646 NAT(INF). Save to lists Add to cart (remove)
	166.	Influence of meme marketing on brand engagement and consumer behavior in context of Kolkata, west bengal Sanica Chakraborty; guided by Nitesh Tripathi by Chakraborty, Sanica Chakraborty, Sanica [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2112-0808-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 006.7 CHA(INF). Save to lists Add to cart (remove)
	167.	Integrated marketing communication in digital age Divesh Kumar, Varisha Rehman, Zillur Rahman by Kumar, Divesh Rehman, Varisha Rahman, Zillur [auth.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Wiley 2024 Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 KUM(INT), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 KUM(INT). Place hold Save to lists Add to cart (remove)
	168.	Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes Edited by Izabela Kowalik by Kowalik, Izabela [ed.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York Routledge c2020 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.80223 ENT . Save to lists Add to cart (remove)
	169.	Digital marketing : communicating, selling and connecting Charles F. Hofacker by Hofacker, Charles F Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: UK Edward Elgar c2018 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.87 HOF(DIG) . Save to lists Add to cart (remove)
	170.	Strategic Marketing Planning : A step - by- step approach Karel Jan Alsem by Alsem, Karel Jan Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York Routledge c2024 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.802 ALS(STR)Ed2. Save to lists Add to cart (remove)
	171.	Marketing Analytics Seema Gupta & Avadhoot Jathar by Gupta, Seema Jathar, Avadhoot [auth.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Wiley c2021 Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.83 GUP(MAR) , ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.83 GUP(MAR) . Place hold Save to lists Add to cart (remove)
	172.	Myths of Marketing : Banish the misconceptions and become a great marketer Grant Leboff by Leboff, Grant Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi KoganPage c2020 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 LEB(MYT) . Save to lists Add to cart (remove)
	173.	Qualitative consumer & marketing rsearch Russell Belk; Eileen Fischer & Robert V. Kozinets by Belk, Russell Fischer, Eileen Kozinets, Robert V [auth.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Sage c2013 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.83 BEL(QUA). Save to lists Add to cart (remove)
	174.	Marketing Research : Delivering customer insight Alan Wilson by Wilson, Alan Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Bloomsbury 2022 Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.012 WIL(MAR)Ed4, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.012 WIL(MAR)Ed4. Place hold Save to lists Add to cart (remove)
	175.	Marketing strategy & management Diane M. Phillips by Phillips, Diane M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Sage c2023 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 PHI(MAR) . Save to lists Add to cart (remove)
	176.	Principles of Marketing Philip Kotler; Gary Armstrong & Sridhar Balasubramanian by Kotler, Philip Armstrong, Gary Balasubramanian, Sridhar [auth.] Edition: 19th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Pearson c2024 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 KOT(PRI)Ed19. Save to lists Add to cart (remove)
	177.	B2B Marketing : A South-Asian perspective Michael D. Hutt; Dheeraj Sharma; Thomas W. Speh & K. Douglas Hoffman by Hutt, Michael D. Sharma, Dheeraj Speh, Thomas W. Hoffman, K. Douglas [auth.] Edition: 13th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi Cengage c2024 Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 B2B.Ed13.C3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 B2B.Ed13. Place hold Save to lists Add to cart (remove)
	178.	Integrated advertising, promotion, and marketing : communicating in a digital world Anubhav Mishra & Tata Sai Vijay by Mishra, Anubhav Vijay, Tata Sai [auth.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York Routledge c2024 Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 659.1 MIS(INT), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 MIS(INT). Place hold Save to lists Add to cart (remove)
	179.	Digital Marketing : From fundamentals to future T.N. Swaminathan & Karthik Kumar by Swaminathan, T.N Kumar, Karthik [auth.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi Cengage c2019 Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 650.0546 SWA(DIG) C4, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 650.0546 SWA(DIG) C1. Place hold Save to lists Add to cart (remove)
	180.	Services Marketing : Concepts, strategies and cases K. Douglas Hoffman & John E.G. Bateson by Hoffman, K. Douglas Bateson, John E.G [auth.] Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi Cengage c2024 Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 HOF(SER)Ed6, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 HOF(SER)Ed6. Place hold Save to lists Add to cart (remove)

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