St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

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181.
Contemporary Marketing Louis E. Boone & David L. Kurtz by
Edition: 18th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage c2019
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 BOO(CON)Ed18.C3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 BOO(CON)Ed18.

182.
Digital Analytics for Marketing/ A. Karim Feroz, Gohar F. Khan & Marshall Sponder. by Series: mastering business analytics
Edition: 2nd Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Routledge, 2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.87 FER(DIG) Ed2.

183.
An introduction to social media marketing / Alan Charlesworth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2015
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8/72 CHA(INT).

184.
Advertising media planning : a brand management approach / Larry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Routledge, 2023
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 KEL(ADV) Ed5.

185.
Health economics : an industrial organization perspective / Pedro Pita Barros and Xavier Martinez-Giralt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Milton Park, Abingdon, Oxon ; New York : Routledge, c2012
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 338.4/73 BAR(HEA).

186.
Business Marketing : concepts and cases Sharad Sarin by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata CBS Publishers & Distributors 2023
Availability: Items available for loan: St. Xavier's University, Kolkata (5)Call number: 658.8 SAR(BUS)Ed2.C4, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 SAR(BUS)Ed2.

187.
Marketing Dhruv Grewal & Michael Levy by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai McGraw Hill c2016
Availability: Items available for loan: St. Xavier's University, Kolkata (5)Call number: 658.8 GRE(MAR)Ed5, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 GRE(MAR)Ed5.

188.
Social media and mobile marketing Puneet Singh Bhatia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2024
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.872 BHA(SOC), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 BHA(SOC).

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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