St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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	21.	Factors affecting consumer brand retention power : a study on FMCG products / by Sapataparni Sarkar ; guided by Dr. Manali Bhattacharya by Sarkar, Sapataparni Bhattacharya, Manali [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2112-0687-23 M.A. Mass Communication 2023-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 SAR(FAC). Save to lists Add to cart (remove)
	22.	(The) Changing portrayal of Women in Indian Television Advertisements / by Sabina Sarif ; guided by Dr. Manali Bhattacharya by Sarif, Sabina Bhattacharya, Manali [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2112-0044-23 M.A. Mass Communication 2023-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.2345 SAR(CHA). Save to lists Add to cart (remove)
	23.	Influence of Digital Marketing on consumer buying behaviour / by Ayana Roy ; guided by Dr. Manali Bhattacharya by Roy, Ayana Bhattacharya, Manali [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2112-0654-23 M.A. Mass Communication 2023-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 ROY(INF). Save to lists Add to cart (remove)
	24.	Impact of Visual merchandising on consumer buying Behaviour : a study on shoppers stop / by Shruti Binani ; guided by Dr. Manali Bhattacharya by Binani, Shruti Bhattacharya, Manali [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Dissertation note: Reg. No. XK01-2112-0656-23 M.A. Mass Communication 2023-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 BIN(IMP). Save to lists Add to cart (remove)
	25.	AI and effectiveness of digital advertisng ecosystem edited by Manali Bhattacharya, Sayak Pal by Bhattacharya, Manali Pal, Sayak [ed.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata Ananda c2026 Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 659.144 AI. Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.144 AI. Place hold Save to lists Add to cart (remove)

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160

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