St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

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21.
Essentials of modern marketing Including marketing in india Mrityunjoy Banerjee by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: kolkata Oxford & ibh publishing co. pvt ltd 1988
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.8 BAN(ESS)Ed2, ...

22.
Modern marketing management In the indian context Rustom S.Davar by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai Progressive corporation private limited 1979
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.8 DAV(MOD)Ed5.

23.
Principles of marketing Theodore N. Beckman; Harold H. Maynard; William R. Davidson by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York The ronald press company 1957
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 BEC(PRI)Ed6.

24.
Fundamentals of modern marketing Edward W.Cundiff; Richard R. Still by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India 1980
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.8 CUN(FUN)Ed3.

25.
Marketing principles and practice S. A. Chunawalla by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Himalaya Publishing House 1997
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.8 CHU(MAR)Ed2.

26.
Retail marketing in the modern age Prashant Vilas Chaudhary by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2016
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.87 CHA(RET).

27.
Retail marketing in the modern age Prashant Vilas Chaudhary by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2016
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.87 CHA(RET), ...

28.
Marketing Accountability : how to measure marketing effectiveness Malcolm McDonald; Peter Mouncey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Great Britain Kogan Page Limited c2009
Availability: Items available for loan: St. Xavier's University, Kolkata (3)Call number: 658.8 MCD(MAR)C2, ...

29.
Marketing Accountability : how to measure marketing effectiveness Malcolm McDonald; Peter Mouncey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Great Britain Kogan Page Limited c2009
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 MCD(MAR).

30.
Marketing Research Tom J. Brown; Tracy A. Suter & Atanu Adhikari by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning India Private Limited c2016
Availability: Items available for loan: St. Xavier's University, Kolkata (8)Call number: 658.83 BRO(MAR)C3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.83 BRO(MAR) Ed2.

31.
Marketing communication : an integrated approach P R Smith; Jonathan Taylor by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan page pvt ltd 2005
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.802 SIM(MAR)Ed4.

32.
Marketing Research Tom J. Brown; Tracy A. Suter & Atanu Adhikari by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning India Private Limited c2016
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.83 BRO(MAR).

33.
Marketing communication : an integrated approach P R Smith; Jonathan Taylor by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan page pvt ltd 2005
Availability: Items available for loan: St. Xavier's University, Kolkata (3)Call number: 658.802 SIM(MAR)Ed4, ...

34.
Service marketing : concepts, strategies and cases K. Douglas Hoffman; John E.G. Bateson by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage learning 2018
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.8 HOF(SER)Ed5.

35.
Service marketing : concepts, strategies and cases K. Douglas Hoffman; John E.G. Bateson by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage learning 2018
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 HOF(SER)Ed5.

36.
MKTG : principles of marketing a south asian prespective Charles W. Lamb; Joseph F. Hair; Dheeraj Sharma; Carl McDaniel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Cengage learning c2016
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 MKT.

37.
MKTG : principles of marketing a south asian prespective Charles W. Lamb; Joseph F. Hair; Dheeraj Sharma; Carl McDaniel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Cengage learning c2016
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.8 MKT, ...

38.
Marketing management Rajan Saxena by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi McGraw Hill Education (India) Private Limited c2016
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.87 SAX(MAR)Ed5.C3, ...

39.
Marketing management Rajan Saxena by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi McGraw Hill Education (India) Private Limited c2016
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.87 SAX(MAR)Ed5.

40.
Marketing Management : Indian Cases
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson India education private limited c2018
Availability: Items available for loan: St. Xavier's University, Kolkata (19)Call number: 658.8 MAR.C2, ...

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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