St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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	21.	Understanding consumer behavior in the automobile industry, : a case study on Tata Motors John Paul D'çost, guided by Aman Anurag by Dçosta, John Paul Anurag ,Aman [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St.Xavier's University 2023 Dissertation note: Registration No: XK01-1112-0687, Roll No: 1173 B.Com Commerce III years, 21-23 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 D'çO(UND). Save to lists Add to cart (remove)
	22.	A study on consumer's changed attitude towards e-wallet Ayan Saha; guided by Santanu Modak by Saha, Ayan Modak, Santanu [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St.Xavier's University 2023 Dissertation note: Registration No: XK01-1112-0713-20; Roll No:1206 B.Com Commerce III years Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.54678 SAH(STU). Save to lists Add to cart (remove)
	23.	A study of consumer behavior on the basis of gender Ankit Choudhary; guided by Subhoda Banerjee by Choudhury, Ankit Benerjee, Subhoda [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St.Xavier's University 2023 Dissertation note: Registration No: XK01-1112-0773-20,Roll No:1269 B.Com Commerce Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 CHO(STU). Save to lists Add to cart (remove)
	24.	Understanding children as consumers / edited by David Marshall. by Marshall, David [ed.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Los Angeles : Sage, 2010 Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.8342 UND. Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 UND. Place hold Save to lists Add to cart (remove)
	25.	Social media marketing : for dummies Shiv Singh, Stephanie Diamond by Singh,Shiv Diamond, Stephanie [auth.] Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Wiley c2020 Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.872 SIN(SOC)Ed4.C1, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 SIN(SOC)Ed4. Place hold Save to lists Add to cart (remove)
	26.	Consumer behaviour : applications in marketing / Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele. by East, Robert Singh, Jaywant [auth.] Wright, Malcolm [auth.] Vanhuele, Marc [auth.] Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Sage c2022 Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.8342 CON.Ed4, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 CON.Ed4. Place hold Save to lists Add to cart (remove)
	27.	A study of the relationship between online review, consumer's purchase involvement and customer inspiration to purchase Riddha Banerjee; guided by Moumita Mukherjee by Banerjee, Riddha Mukherjee, Moumita [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2112-0853-22 Master in Psychology Psychology II YEARS (2022-2024) Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.84 BAN(STU). Save to lists Add to cart (remove)
	28.	Influence of Social Media promotions on Consumer buying behavior : a study on the fast fashion brands of India / by Anushka Kumari ; guided by Dr. Manali Bhattacharya by Kumari, Anushka Bhattacharya, Manali [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2112-0670-23 M.A. Mass Communication 2023-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 KUM(INF). Save to lists Add to cart (remove)
	29.	Factors affecting consumer brand retention power : a study on FMCG products / by Sapataparni Sarkar ; guided by Dr. Manali Bhattacharya by Sarkar, Sapataparni Bhattacharya, Manali [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2112-0687-23 M.A. Mass Communication 2023-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 SAR(FAC). Save to lists Add to cart (remove)
	30.	Impact of Visual merchandising on consumer buying Behaviour : a study on shoppers stop / by Shruti Binani ; guided by Dr. Manali Bhattacharya by Binani, Shruti Bhattacharya, Manali [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Dissertation note: Reg. No. XK01-2112-0656-23 M.A. Mass Communication 2023-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 BIN(IMP). Save to lists Add to cart (remove)
	31.	Impact of Celebrity endorsements on impulsive buying tendency / by Harshita Bassi ; guided by Dr. Payel Mazumder by Bassi, Harshita Mazumder, Payel [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2122-0759-23 M.A. Psychology 2023-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8120 BAS(IMP). Save to lists Add to cart (remove)
	32.	Correlational study between Consumer's emotional attachment brand loyalty among early adults / by Basabdatta Mukhopadhyay ; guided by Dr. Anurupa Kundu by Mukhopadhyay, Basabdatta Kundu, Anurupa [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2112-0748-23 M.A. Psychology 2023-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 MUK(COR). Save to lists Add to cart (remove)
	33.	Advertising, Brands and Consumer Behaviour : The Indian Context by S. Ramesh Kumar, Anup Krishnamurhty by Kumar, S. Ramesh Krishnamurthy, Anup [auth.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Noida Pearsn c2024 Availability: Items available for loan: SXU PhD Library (2)Call number: 658.8342 KUM(ADV), ... Items available for reference: SXU PhD Library : Not For Loan (1)Call number: R 658.8342 KUM(ADV). Place hold Save to lists Add to cart (remove)
	34.	Consumer behavior : bulding marketing strategy David L Mothersbaugh; Del I Hawjings, Susan Bardi Kleiser, Amit Mookerjee by Mothersbaugh, David L. Hawkins, Del I Kleiser, Susan Bardi Mookherjee, Amit [auth.] Edition: 14th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chennai McGraw Hill 2025 Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.342 CON.Ed14, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.342 CON.Ed14. Place hold Save to lists Add to cart (remove)

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