St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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21.
Understanding consumer behavior in the automobile industry, : a case study on Tata Motors John Paul D'çost, guided by Aman Anurag by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University 2023
Dissertation note: Registration No: XK01-1112-0687, Roll No: 1173 B.Com Commerce III years, 21-23
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 D'çO(UND).

22.
A study on consumer's changed attitude towards e-wallet Ayan Saha; guided by Santanu Modak by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University 2023
Dissertation note: Registration No: XK01-1112-0713-20; Roll No:1206 B.Com Commerce III years
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.54678 SAH(STU).

23.
A study of consumer behavior on the basis of gender Ankit Choudhary; guided by Subhoda Banerjee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University 2023
Dissertation note: Registration No: XK01-1112-0773-20,Roll No:1269 B.Com Commerce
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 CHO(STU).

24.
Understanding children as consumers / edited by David Marshall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles : Sage, 2010
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.8342 UND. Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 UND.

25.
Social media marketing : for dummies Shiv Singh, Stephanie Diamond by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley c2020
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.872 SIN(SOC)Ed4.C1, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 SIN(SOC)Ed4.

26.
Consumer behaviour : applications in marketing / Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2022
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.8342 CON.Ed4, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 CON.Ed4.

27.
A study of the relationship between online review, consumer's purchase involvement and customer inspiration to purchase Riddha Banerjee; guided by Moumita Mukherjee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0853-22 Master in Psychology Psychology II YEARS (2022-2024)
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.84 BAN(STU).

28.
Influence of Social Media promotions on Consumer buying behavior : a study on the fast fashion brands of India / by Anushka Kumari ; guided by Dr. Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata: St. Xavier's University, 2025
Dissertation note: Reg. No. XK01-2112-0670-23 M.A. Mass Communication 2023-25
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 KUM(INF).

29.
Factors affecting consumer brand retention power : a study on FMCG products / by Sapataparni Sarkar ; guided by Dr. Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata: St. Xavier's University, 2025
Dissertation note: Reg. No. XK01-2112-0687-23 M.A. Mass Communication 2023-25
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 SAR(FAC).

30.
Impact of Visual merchandising on consumer buying Behaviour : a study on shoppers stop / by Shruti Binani ; guided by Dr. Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Dissertation note: Reg. No. XK01-2112-0656-23 M.A. Mass Communication 2023-25
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 BIN(IMP).

31.
Impact of Celebrity endorsements on impulsive buying tendency / by Harshita Bassi ; guided by Dr. Payel Mazumder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata: St. Xavier's University, 2025
Dissertation note: Reg. No. XK01-2122-0759-23 M.A. Psychology 2023-25
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8120 BAS(IMP).

32.
Correlational study between Consumer's emotional attachment brand loyalty among early adults / by Basabdatta Mukhopadhyay ; guided by Dr. Anurupa Kundu by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata: St. Xavier's University, 2025
Dissertation note: Reg. No. XK01-2112-0748-23 M.A. Psychology 2023-25
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 MUK(COR).

33.
Advertising, Brands and Consumer Behaviour : The Indian Context by S. Ramesh Kumar, Anup Krishnamurhty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearsn c2024
Availability: Items available for loan: SXU PhD Library (2)Call number: 658.8342 KUM(ADV), ... Items available for reference: SXU PhD Library : Not For Loan (1)Call number: R 658.8342 KUM(ADV).

34.
Consumer behavior : bulding marketing strategy David L Mothersbaugh; Del I Hawjings, Susan Bardi Kleiser, Amit Mookerjee by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai McGraw Hill 2025
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.342 CON.Ed14, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.342 CON.Ed14.

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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