St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

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21.
Social media and political communication Jeremy Harris Lipschultz by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2023
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (2)Call number: R 320.014 LIP(SOC), ...

22.
The influence of social media on brand loyalty in Skincare Avisek Sen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-1112-0946-22 CIN No: 22-001-05-01-0019 MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 SEN(INF).

23.
A study to assess the relation between the usage of social media applications and loneliness ans rejection sensitivity among young adults in Kolkata Kaustav Ghosh; guided by Susmita Halder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-1112-0827-22 Master in Psychology Psychology II years 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 157.3 GHO(STU).

24.
A study to determine the relationship between social media addiction and academic burnout among young adults/ Laiba Rizwan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata SXUK 2024
Dissertation note: Reg No: XK01-2112-0841-22 CIN No: 22-001-01-04-0023 M.A. Dept of Psychology 2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 155.5 RIZ(STU).

25.
Role of social media engagement and consumer attitude on purchase decision of young adults/ Reet Jaiswal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata SXUK 2024
Dissertation note: Reg No: XK01-2112-0851-22 CIN No: 22-001-01-04-0037 M.A. Dept of Psychology 2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 155.5 JAI(ROL).

26.
Role of social media advertisements creating awareness among the youth consumers: a study on selected kolkata cafeterias/ Diya Shah. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata SXUK 2024
Dissertation note: Reg No: XK01-2112-0798-22 CIN No: 22-001-01-02-0028 M.A. Dept of Mass Communication 2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.140954 SHA(ROL).

27.
Comedic styles and trends in youtube shorts: an analysis of creative diversity/ Anvi Nawalgaria. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata SXUK 2024
Dissertation note: Reg No: XK01-2112-0783-22 CIN No: 22-001-01-02-0013 M.A. Dept of Mass Communication 2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 791.45 NAW(COM).

28.
Impact of celebrity endorsement of social awareness campaigns among young adults/ Annesha Bhakta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata SXUK 2024
Dissertation note: Reg No: XK01-2122-0806-22 CIN No: 22-001-01-02-0046 M.A. Dept of Mass Communication 2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 BHA(IMP).

29.
Role of social media in amplifying the influence of pakistani music on selected Indian audience/ Farheen Halder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata SXUK 2024
Dissertation note: Reg No: XK01-2112-0326-19 CIN No: 22-001-01-02-0043 M.A. Dept of Mass Communication 2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.231 HAL(ROL).

30.
Social media and marketing impact: a case study on NYKAA beauty products/ Srija Roy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's Univaersity 2024
Dissertation note: Registration No: XK01-2112-0789-22 M.A. in Mass Communication Mass Communication II years
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 ROY(SOC).

31.
The impact of social media on gen z's fast fashion consmuption in India Prerana Dasgupta; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0813-22 M.A. in ass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23 DAS(IMP).

32.
Influence of social media influencers on purchase behavior of professional women Jasmine Ghosh Dastidar; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0812-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23 DAS(INF).

33.
Affect and social media : emotion, mediation, anxiety and contagion / edited by Tony D. Sampson, Stephen Maddison and Darren Ellis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Rowman and Littlefield c2018
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23/1 AFF.

34.
Communicating Your Research with Social Media: A Practical Guide to Using Blogs, Podcasts, Data Visualisations and Video/ Amy Mollett. [et.al] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles: Sage Pub Ltd, 2017
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.231 MOL(COM).

35.
An introduction to social media marketing / Alan Charlesworth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2015
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8/72 CHA(INT).

36.
Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory/ edited by Mark Durkin, Aodheen McCartan, Mairead Brady by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Routledge, 2017
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23 (SOC).

37.
Social media and mobile marketing Puneet Singh Bhatia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley 2024
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.872 BHA(SOC), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 BHA(SOC).

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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