St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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261.
Social media and marketing impact: a case study on NYKAA beauty products/ Srija Roy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's Univaersity 2024
Dissertation note: Registration No: XK01-2112-0789-22 M.A. in Mass Communication Mass Communication II years
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 ROY(SOC).

262.
Online gaming and its impact on the gamers of Kolkata/ Adrit Sen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0815-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 794.8 SEN(ONL).

263.
Uses of social media by entrepreneurs/ Roshni Dey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0790-22 M.A in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 338.04 DEY(USE).

264.
The role of fashion influences in shaping consumer's buying decision and trends/ Saini Changdar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0796-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 746.92 CHA(ROL).

265.
The impact of social media on gen z's fast fashion consmuption in India Prerana Dasgupta; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0813-22 M.A. in ass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23 DAS(IMP).

266.
Influence of social media influencers on purchase behavior of professional women Jasmine Ghosh Dastidar; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0812-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23 DAS(INF).

267.
Male psychology and behaviour : behind purchase of female cosmetic products Aindrila Basak; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's Univresity 2024
Dissertation note: Registration No: XK01-2112-0781-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 301.019 BAS(MAL).

268.
Deconstruction masculinity : the objectification of men in television advertising Ankita Pal Chowdhury; guided by Sithara Puli Venkatesh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0777-22 M.A. in Mass Communication Mass Communication III YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 305.31 CHO(DEC).

269.
Consumer decision making : an analysis of marketing messages that have been criticized on the grounds of ethics Nameera Anan; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2142-0776-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.834 AMA(CON).

270.
Unravelling the business model of the board of cricket control of India (BCCI) Eshayu Chakraborty; guided by Somak Sen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK-01-1112-0240-19 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.4012 CHA(UNR).

271.
Impact of online advertising on the purchasing behavior of young adults Madhusree Dutta; guided by Somak Sen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0793-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 DUT(IMP).

272.
Influence of fast fashion marketing on purchase intention among Instagram user in Kolkata Ritika Nath; guided by Nitesh Tripathi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0788-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 646 NAT(INF).

273.
Impact of distant vlogging on the tourism industry Bidisha Singha Roy; guided by Reshmi Naskar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0179-21 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 338.479 ROY(IMP).

274.
The role of storytelling in Indian advertisement : a critical study Monalisa Pattnaik; guided y Harish Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration NO: XK01-2112-0773-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.10954 PAT(ROL).

275.
Multiple love and morality in hindi cinema Paroma Dey Sarkar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's Univresity 2024
Dissertation note: Registration No: XK01-2112-0351-19 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 791.43 SAR(MUL).

276.
Influence of meme marketing on brand engagement and consumer behavior in context of Kolkata, west bengal Sanica Chakraborty; guided by Nitesh Tripathi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0808-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 006.7 CHA(INF).

277.
A study of concept on fast fashion brand and its sustainability Shreya Bose by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0791-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 746.92 BOS(STU).

278.
Brand endorsement done by Indian cricketers and its impact on young adults of Kolkata : a study Rounak Majumder; guided by Somak Sen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-1112-0801-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 MAJ(BRA).

279.
Psychological testing and assessment : An introduction to tests and measurement Ronald Jay Cohen & Mark E. Swerdlik by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Tamil Nadu McGraw Hill 2024
Availability: Items available for loan: St. Xavier's University, Kolkata (9)Call number: 150.287 COH(PSY)Ed9.C2, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 150.287 COH(PSY)Ed9.

280.
Study and practice of military law By G.K. Sharma by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pentagon Press LLP 2024
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 343.01 SHA(STU)Ed9, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 343.01 SHA(STU)Ed9.

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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