St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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	581.	Uses of social media by entrepreneurs/ Roshni Dey by Dey, Roshni Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2112-0790-22 M.A in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 338.04 DEY(USE). Save to lists Add to cart (remove)
	582.	The role of fashion influences in shaping consumer's buying decision and trends/ Saini Changdar by Changdar, Saini Naskar, Reshmi [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2112-0796-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 746.92 CHA(ROL). Save to lists Add to cart (remove)
	583.	The impact of social media on gen z's fast fashion consmuption in India Prerana Dasgupta; guided by Manali Bhattacharya by Dasgupta, Prerana Bhattacharya, Manali [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2112-0813-22 M.A. in ass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23 DAS(IMP). Save to lists Add to cart (remove)
	584.	Influence of social media influencers on purchase behavior of professional women Jasmine Ghosh Dastidar; guided by Manali Bhattacharya by Dastidar, Jasmine Ghosh Bhattacharya, Manali [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2112-0812-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23 DAS(INF). Save to lists Add to cart (remove)
	585.	Deconstruction masculinity : the objectification of men in television advertising Ankita Pal Chowdhury; guided by Sithara Puli Venkatesh by Chowdhury, Ankita Pal Venkatesh, Sithara Puli [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2112-0777-22 M.A. in Mass Communication Mass Communication III YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 305.31 CHO(DEC). Save to lists Add to cart (remove)
	586.	Consumer decision making : an analysis of marketing messages that have been criticized on the grounds of ethics Nameera Anan; guided by Manali Bhattacharya by Aman, Nameera Bhattacharya, Manali [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2142-0776-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.834 AMA(CON). Save to lists Add to cart (remove)
	587.	Unravelling the business model of the board of cricket control of India (BCCI) Eshayu Chakraborty; guided by Somak Sen by Chakraborty, Eshayu Sen, Somak [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK-01-1112-0240-19 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.4012 CHA(UNR). Save to lists Add to cart (remove)
	588.	Impact of online advertising on the purchasing behavior of young adults Madhusree Dutta; guided by Somak Sen by Dutta, Madhusree Sen, Somak [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2112-0793-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 DUT(IMP). Save to lists Add to cart (remove)
	589.	Influence of fast fashion marketing on purchase intention among Instagram user in Kolkata Ritika Nath; guided by Nitesh Tripathi by Tripathi, Ritika Tripathi, Nitesh [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2112-0788-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 646 NAT(INF). Save to lists Add to cart (remove)
	590.	Impact of distant vlogging on the tourism industry Bidisha Singha Roy; guided by Reshmi Naskar by Roy, Bidisha Sinha Naskar, Reshmi [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2112-0179-21 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 338.479 ROY(IMP). Save to lists Add to cart (remove)
	591.	The role of storytelling in Indian advertisement : a critical study Monalisa Pattnaik; guided y Harish Kumar by Pattnaik, Monalisa Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration NO: XK01-2112-0773-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.10954 PAT(ROL). Save to lists Add to cart (remove)
	592.	Influence of meme marketing on brand engagement and consumer behavior in context of Kolkata, west bengal Sanica Chakraborty; guided by Nitesh Tripathi by Chakraborty, Sanica Chakraborty, Sanica [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2112-0808-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 006.7 CHA(INF). Save to lists Add to cart (remove)
	593.	A study of concept on fast fashion brand and its sustainability Shreya Bose by R 746.92 BOS(STU) Sen, Somak [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2112-0791-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 746.92 BOS(STU). Save to lists Add to cart (remove)
	594.	Brand endorsement done by Indian cricketers and its impact on young adults of Kolkata : a study Rounak Majumder; guided by Somak Sen by Majumder, Rounak Somak Sen [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-1112-0801-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 MAJ(BRA). Save to lists Add to cart (remove)

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St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160

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