St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

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61.
Social Media & Mobile Marketing Puneet Singh Bhatia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India Pvt Ltd. c2019
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.872 SIN(SOC), ...

62.
Social Media & Mobile Marketing Puneet Singh Bhatia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India Pvt Ltd. c2019
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 SIN(SOC).

63.
Marketing Management : An Indian perspective Vijay Prakash Anand by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Biztantra Wiley imprint 2018
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 ANA(MAR)Ed2.

64.
Marketing Research G C Beri by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai Mc Graw Hill c2013
Availability: Items available for loan: SXU PhD Library (3)Call number: 658.83 BER(MAR)Ed5, ... Items available for reference: SXU PhD Library : Not For Loan (1)Call number: R 658.83 BER(MAR)Ed5.

65.
International Marketing R. Srinivasan by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi PHI Learning Private Limited c2016
Availability: Items available for loan: St. Xavier's University, Kolkata (5)Call number: 658.84 SRI(INT)Ed4.C4, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.84 SRI(INT)Ed4.

66.
Service marketing : concepts, strategies and cases K. Douglas Hoffman; John E.G. Bateson by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage learning 2018
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 HOF(SER)Ed5, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 HOF(SER)Ed5.

67.
Rural Marketing : concepts and practices Balram Dogra; Karminder Ghuman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai McGraw-Hill Education (India) Private Limited c2008
Availability: Items available for loan: St. Xavier's University, Kolkata (5)Call number: 380.10954 DOG(RUR)C4, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 380.10954 DOG(RUR).

68.
Customer Relationship Management : emerging concepts, tools and applications Edited by Jagdish N Sheth; Atul Parvatiyar & G Shainesh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited c2001
Availability: Items available for loan: St. Xavier's University, Kolkata (9)Call number: 658.812 CUS.C3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.812 CUS.

69.
International marketing Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham by
Edition: 18th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai Mcgraw hill c2020
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.84 INT Ed18, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.84 INT Ed18.

70.
Principles of marketing Philip Kotler; Gary Armstrong & Prafulla Agnihotri by
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson c2018
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.8 KOT(PRI)Ed17.C3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 KOT(PRI)Ed17.

71.
The Sage Handbook of Social Marketing Ed by Gerard. Hastings, Kathryn. Angus and Carol. Bryant by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage 2012
Availability: Items available for reference: SXU PhD Library : Not For Loan (1)Call number: R 658.8 HAS(SAG).

72.
Brand management principles and practice Kirti dutta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford c2012
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 DUT(BRA).

73.
Export-import and logistics management Usha Kiran Rai by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI c2010
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: 658.84 RAI(EXP)Ed2.

74.
Marketing research David A. Aaker ...[et al.] by
Edition: 11th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley c2013
Availability: Items available for loan: St. Xavier's University, Kolkata (11)Call number: 658.83 MAR.Ed11, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (3)Call number: R 658.83 MAR.Ed11, ...

75.
Global Marketing : A decision-oriented approach Svend Hollensen; Madhumita Banerjee by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson c2010
Availability: Items available for loan: St. Xavier's University, Kolkata (9)Call number: 658.84 HOL(GLO)Ed4.C2, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (2)Call number: R 658.84 HOL(GLO)Ed4, ...

76.
Essentials of marketing research : a hands-on orientation :by Naresh K. Malhotra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson C2016
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.83 MAL(ESS). Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.83 MAL(ESS).

77.
Intelligent Marketing : employing new-age technologies by V. Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage Publications 2021
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.872 KUM(INT), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 KUM(INT).

78.
Social media marketing By Tracy L. Tuten, Michael R. Solomon by
Edition: 2nd Ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2015
Availability: Items available for loan: St. Xavier's University, Kolkata (8)Call number: 658.872 TUT(SOC) Ed2, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (2)Call number: R 658.872 TUT(SOC) Ed2, ...

79.
Marketing Management Russell S. Winer & Ravi Dhar by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson c2013
Availability: Items available for loan: St. Xavier's University, Kolkata (13)Call number: 658.8 WIN(MAR)Ed4.C9, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (3)Call number: R 658.8 WIN(MAR)Ed4, ...

80.
Strategic marketing for nonprofit organizations / by Alan R. Andreasen, Philip Kotler & Dheeraj Sharma by
Edition: 7th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson 2019
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.802 AND(STR) Ed7, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.802 AND(STR) Ed7.

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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