St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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1.
A comparison of gender role portrayals in automobile advertisements broadcasted in India Eesha Goenka guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2019
Dissertation note: Registration No:X01-2112-0067-17, Mass Communication, MMR440J Master of Arts, in Mass Communication Mass Communication II,2019
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 GOE(COM).

2.
Color in branding: A dominant tool for brand identity and brand recognition with a psychological impact on consumer purchase behavior Trishita Bardhan; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2019
Dissertation note: Registration No:XK01-2112-0051-17, MassCommunication, MMR0J Master of Arts; in Mass Communication Mass Communication II,2019
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 BAR(COL).

3.
The changing dynamics of film promotion : An in-depth analysis how social media is used for film promotions Enakshi Roy Chowdhury; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2019
Dissertation note: Registration No:XK01-2112-0077-17,Mass Communication, MMR440J Master of Arts, in Mass communication Mass Communication II,2019
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.231 ROY(THE).

4.
User-generated content on the digital platform is the new tool to create an impact on the consumer buying behaviour : a study on the millennials Teerna Nayak; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University c2019
Dissertation note: Registration No. XK01-2112-0042-17, Mass Communication, MMR440J Master of Arts, in Mass Communication Mass Communication II, 2019
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 006.7 NAY(PAP).

5.
Impact of brand promotion through indian web series on consumer buying behaviour : a study on the youth of Kolkata Meghla Banerjee; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University c2019
Dissertation note: Registration No. XK01-2112-0046-17, Mass Communication, MMR440J Master of Arts, In Mass Communication Mass Communication II, 2019
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 BAN(IMP).

6.
The impact of social media on gen z's fast fashion consmuption in India Prerana Dasgupta; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0813-22 M.A. in ass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23 DAS(IMP).

7.
Influence of social media influencers on purchase behavior of professional women Jasmine Ghosh Dastidar; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0812-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23 DAS(INF).

8.
Male psychology and behaviour : behind purchase of female cosmetic products Aindrila Basak; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's Univresity 2024
Dissertation note: Registration No: XK01-2112-0781-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 301.019 BAS(MAL).

9.
Consumer decision making : an analysis of marketing messages that have been criticized on the grounds of ethics Nameera Anan; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2142-0776-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.834 AMA(CON).

10.
The Perceived effect of health messages on purchase of food products : a study on the buying behavior of professional women in kolkata by Jyoti Dutta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata 2024
Availability: Items available for reference: SXU PhD Library : Not For Loan (1)Call number: R 332.82 DUT(PER).

11.
Redefining the Accessibility and Implication of Online learning and MOOC in Nagaland by Moasunep Kichu by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata 21-12-2024
Availability: Items available for reference: SXU PhD Library : Not For Loan (1)Call number: R 371.50 KIC(RED).

12.
(An) Exploratory study on the Campaigns done through "X" by Indian Political Parties : a study on General Elections 2024 / Sreeja Das ; guided by Dr. Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata: St. Xavier's University, 2025
Dissertation note: Reg. No. XK01-2112-0082-22 B.A. Mass Communication 2022-25
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 324.54 DAS(EXP).

13.
Role of Social Media influencer in creating awareness regarding Mental Health issues : a study on youth of Kolkata / Sophia Jamil ; guided by Dr. Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata: St. Xavier's University, 2025
Dissertation note: Reg. No. XK01-2112-0108-22 B.A. Mass Communication 2022-25
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23 JAM(ROL).

14.
(A) Critical Study on the Representation of Belly Dance in a few selected Hindi-Language Films of India / by Swastika Moulik ; guided by Dr. Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata: St. Xavier's University, 2025
Dissertation note: Reg. No. XK01-2112-0111-22 B.A. Mass Communication 2022-25
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 793.3 MOU(CRI).

15.
Post-Partition Bengal through lens of Indian Cinema : a study on Ritwik Ghatak's partition trilogy / by Debarpita Ghosh ; guided by Dr. Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata: St. Xavier's University, 2025
Dissertation note: Reg. No. XK01-2142-0112-22 B.A. Mass Communication 2022-25
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 792.0233 GHO(POS).

16.
Impact of Social media influencers on consumer purchasing decisions : a study on men's grooming brands / by Chandrasekhar Chatterjee ; guided by Dr. Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata: St. Xavier's University, 2025
Dissertation note: Reg. No. XK01-1112-0120-22 B.A. Mass Communication 2022-25
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 CHA(IMP).

17.
Role of Social Media Influencers in Consumer Decision making process : lifestyle segment / Sharanya Roy ; guided by Dr. Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata: St. Xavier's University, 2025
Dissertation note: Reg. No. XK01-2112-0127-22 M.A. Mass Communication 2022-25
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 ROY(ROL).

18.
Impact of Social Media Marketing on the Promotion of K-Pop / by Anwesha Goswami ; guided by Dr. Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata: St. Xavier's University, 2025
Dissertation note: Reg. No. XK01-2112-0133-22 B.A. Mass Communication 2022-25
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 782.42164 GOS(IMP).

19.
Impact on Social Media Influencers on Luxury Brand consumer Behaviour / by Arundhati Bajaj ; guided by Dr. Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata: St. Xavier's University, 2025
Dissertation note: Reg. No. XK01-2112-0685-23 M.A. Mass Communication 2023-25
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 BAJ(IMP).

20.
Influence of Social Media promotions on Consumer buying behavior : a study on the fast fashion brands of India / by Anushka Kumari ; guided by Dr. Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata: St. Xavier's University, 2025
Dissertation note: Reg. No. XK01-2112-0670-23 M.A. Mass Communication 2023-25
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 KUM(INF).

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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