St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

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1.
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Television Brandcasting : the return of the content-promotion Hybrid Jennifer Gillan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Routledge c2015
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 384.55 GIL(TEL).

2.
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Brand management principles and practice Kirti dutta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford c2012
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 DUT(BRA).

3.
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Personality congruence : A study on brands brand personality congruence Saugat Ghosh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Europe Lap lambert academic publishing c2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658 GHO(PER) .

4.
Color in branding: A dominant tool for brand identity and brand recognition with a psychological impact on consumer purchase behavior Trishita Bardhan; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2019
Dissertation note: Registration No:XK01-2112-0051-17, MassCommunication, MMR0J Master of Arts; in Mass Communication Mass Communication II,2019
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 BAR(COL).

5.
Impact of brand promotion through indian web series on consumer buying behaviour : a study on the youth of Kolkata Meghla Banerjee; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University c2019
Dissertation note: Registration No. XK01-2112-0046-17, Mass Communication, MMR440J Master of Arts, In Mass Communication Mass Communication II, 2019
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 BAN(IMP).

6.
Survey on the perception of the consumers on branded non-branded sports shoes Nittin Bharita; guided by Chhavi Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2022
Dissertation note: MBA, CIN NO: 20-001-05-01-0064 Masters of Business Administration Xavier Business School II,2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.812 BHA(SUR).

7.
The influence of branding with consumer purchasing behavior with special emphasis on mobile market Deeganta Kumar Ghosh; guided by Indrila Deb by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University 2023
Dissertation note: Registration No: XK01-1112-0778-20; Roll No:1274 B.Com Commerce III years
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 GHO(INF).

8.
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Brand positioning : strategies for competitive advantage Subroto Sengupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill c1990
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.827 SEN(BRA).

9.
Brand endorsement done by Indian cricketers and its impact on young adults of Kolkata : a study Rounak Majumder; guided by Somak Sen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-1112-0801-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 MAJ(BRA).

10.
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Designing brand identity : a comprehensive guide to the world of brands and branding Alina Wheeler & Rob Meyerson by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey John Wiley & Sons 2024
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.827 WHE(DES)Ed6. Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 WHE(DES)Ed6.

11.
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Brand Positioning: Strategies for competitive advantage By Subroto Sengupta by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata Mcgraw Hill 2008
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.827 SEN(BRA)Ed.2.

12.
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Digital storytelling for brands / Bridget Tombleson & Katharina Wolf. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2023
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 TOM(DIG).

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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