/cgi-bin/koha/opac-search.pl?q=ccl=au%3A%22%20Moriarty%2C%20Sandra%20%22&sort_by=relevance&format=rss 3 0 50 ISBN:9789332574144 /cgi-bin/koha/opac-detail.pl?biblionumber=5310 ]]> By Moriarty, Sandra.
Noida Pearson 2018 .
669p , Table of Content "PART 1 Principle: Back to Basics 1 Advertising 2 Brand Communication 3 Brand Communication and Society PART 2 Principle: Be True to Thy Brand-and Thy Consumer 4 How Brand Communication Works 5 Segmenting and Targeting the Audience 6 Strategic Research 7 Strategic Planning PART 3 Practice: Developing Breakthrough Ideas in the Digital Age 8 The Creative Side 9 Promotional Writing 10 Visual Communication PART 4 Principle: Media in a World of Change 11 Media Basics 12 Paid Media 13 Owned, Interactive, and Earned Media 14 Media Planning and Negotiation PART 5 Principle: IMC and Total Communication 15 Public Relations 16 Direct Response 17 Promotions 18 The Principles and Practice of IMC 19 Evaluating IMC Effectiveness Appendix Glossary Notes " 9789332574144

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]]> /cgi-bin/koha/opac-detail.pl?biblionumber=5310 ISBN:9789390394937 /cgi-bin/koha/opac-detail.pl?biblionumber=12225 ]]> Noida Pearson 2019 .
664 , Includes index, end notes & glossary 9789390394937

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]]> /cgi-bin/koha/opac-detail.pl?biblionumber=12225 ISBN:9789390394937 /cgi-bin/koha/opac-detail.pl?biblionumber=13210 ]]> Noida Pearson 2019 .
664 , Includes index, end notes & glossary 9789390394937

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