St. Xavier's University Library Search for 'au:"Bhattacharya, Manali "'

A comparison of gender role portrayals in automobile advertisements broadcasted in India

By Goenka, Eesha.
Kolkata St.Xavier's University 2019 .
89p.

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Color in branding: A dominant tool for brand identity and brand recognition with a psychological impact on consumer purchase behavior

By Bardhan, Trishita.
Kolkata St.Xavier's University 2019 .
104 p.

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The changing dynamics of film promotion : An in-depth analysis how social media is used for film promotions

By Roy Chowdhury, Enakshi.
Kolkata St.Xavier's University 2019 .
65 p.

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User-generated content on the digital platform is the new tool to create an impact on the consumer buying behaviour : a study on the millennials

By Nayak, Teerna.
Kolkata St. Xavier's University 2019 .
65p

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Impact of brand promotion through indian web series on consumer buying behaviour : a study on the youth of Kolkata

By Banerjee, Meghla.
Kolkata St. Xavier's University 2019 .
62p , includes appendix

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The impact of social media on gen z's fast fashion consmuption in India

By Dasgupta, Prerana.
Kolkata St. Xavier's University 2024 .
57p. , Master of arts in Mass Communication

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Influence of social media influencers on purchase behavior of professional women

By Dastidar, Jasmine Ghosh.
Kolkata St. Xavier's University 2024 .
54p. , Master of arts in Mass Communication

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Male psychology and behaviour : behind purchase of female cosmetic products

By Basak, Aindrila.
Kolkata St. Xavier's Univresity 2024 .
61p. , Master of arts in Mass Communication

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Consumer decision making : an analysis of marketing messages that have been criticized on the grounds of ethics

By Aman, Nameera.
Kolkata St. Xavier's University 2024 .
60p. , Master of arts in Mass Communication

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The Perceived effect of health messages on purchase of food products : a study on the buying behavior of professional women in kolkata

By Dutta, Jyoti.
Kolkata 2024 .
140 p.

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Redefining the Accessibility and Implication of Online learning and MOOC in Nagaland

By Kichu, Moasunep.
Kolkata 2024 .
136

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(An) Exploratory study on the Campaigns done through "X" by Indian Political Parties : a study on General Elections 2024 /

By Das, Sreeja.
Kolkata: St. Xavier's University, 2025 .
71p.

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Role of Social Media influencer in creating awareness regarding Mental Health issues : a study on youth of Kolkata /

By Jamil, Sophia.
Kolkata: St. Xavier's University, 2025 .
44p.

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(A) Critical Study on the Representation of Belly Dance in a few selected Hindi-Language Films of India /

By Moulik, Swastika.
Kolkata: St. Xavier's University, 2025 .
38p.

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Post-Partition Bengal through lens of Indian Cinema : a study on Ritwik Ghatak's partition trilogy /

By Ghosh, Debarpita.
Kolkata: St. Xavier's University, 2025 .
30p.

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Impact of Social media influencers on consumer purchasing decisions : a study on men's grooming brands /

By Chatterjee, Chandrasekhar.
Kolkata: St. Xavier's University, 2025 .
45p.

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Role of Social Media Influencers in Consumer Decision making process : lifestyle segment /

By Roy, Sharanya.
Kolkata: St. Xavier's University, 2025 .
46p.

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Impact of Social Media Marketing on the Promotion of K-Pop /

By Goswami, Anwesha.
Kolkata: St. Xavier's University, 2025 .
35p.

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Impact on Social Media Influencers on Luxury Brand consumer Behaviour /

By Bajaj, Arundhati.
Kolkata: St. Xavier's University, 2025 .
48p.

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Influence of Social Media promotions on Consumer buying behavior : a study on the fast fashion brands of India /

By Kumari, Anushka.
Kolkata: St. Xavier's University, 2025 .
56p.

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Factors affecting consumer brand retention power : a study on FMCG products /

By Sarkar, Sapataparni.
Kolkata: St. Xavier's University, 2025 .
65p.

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(The) Changing portrayal of Women in Indian Television Advertisements /

By Sarif, Sabina.
Kolkata: St. Xavier's University, 2025 .
25p.

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Influence of Digital Marketing on consumer buying behaviour /

By Roy, Ayana.
Kolkata: St. Xavier's University, 2025 .
40p.

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Impact of Visual merchandising on consumer buying Behaviour : a study on shoppers stop /

By Binani, Shruti.
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Kolkata: 2025.

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AI and effectiveness of digital advertisng ecosystem

]]> Kolkata Ananda 2026 .
222p. , includes reference 9789334374964

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