/cgi-bin/koha/opac-search.pl?q=ccl=au%3A%22Kumar%2C%20%20S.%20Ramesh%22&sort_by=relevance&format=rss 5 0 50 ISBN:9789332586499 /cgi-bin/koha/opac-detail.pl?biblionumber=5227 ]]> By Kumar, S. Ramesh .
New Delhi Pearson India Education Services Pvt. Ltd. 2017 .
xi, 329 , 1. Consumer Behaviour and Brands in the Indian Context 2. Consumer Decision Making and Branding Strategies 3. The concept of Perception and Its Impact on Marketing Strategies 4. Learning Principles and Their Usefulness to Branding Associations 5. The Role of Motivation and Personality Dimensions in Brand Associations 6. Attitudes and Their Impact on Branding Strategies 7. Diffusion Of Innovation : The Acceptance Of New Products and Brands 8.The Concept of Reference Groups and Their Implications on B randing 9. Dimensions of Culture and Branding 10. Retailing and Consumer Behaviour Linkages to Branding Business Cases Bibliography Index Credits 9789332586499

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]]> /cgi-bin/koha/opac-detail.pl?biblionumber=5227 ISBN:9789353883928 /cgi-bin/koha/opac-detail.pl?biblionumber=6875 ]]> By Kumar, S. Ramesh .
New Delhi Sage 2020 .
xiv, 266 9789353883928

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]]> /cgi-bin/koha/opac-detail.pl?biblionumber=6875 ISBN:9789332586499 /cgi-bin/koha/opac-detail.pl?biblionumber=11959 ]]> By Kumar, S. Ramesh .
New Delhi Pearson India Education Services Pvt. Ltd. 2017 .
xi, 329 , 1. Consumer Behaviour and Brands in the Indian Context 2. Consumer Decision Making and Branding Strategies 3. The concept of Perception and Its Impact on Marketing Strategies 4. Learning Principles and Their Usefulness to Branding Associations 5. The Role of Motivation and Personality Dimensions in Brand Associations 6. Attitudes and Their Impact on Branding Strategies 7. Diffusion Of Innovation : The Acceptance Of New Products and Brands 8.The Concept of Reference Groups and Their Implications on B randing 9. Dimensions of Culture and Branding 10. Retailing and Consumer Behaviour Linkages to Branding Business Cases Bibliography Index Credits 9789332586499

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]]> /cgi-bin/koha/opac-detail.pl?biblionumber=11959 ISBN:9789332586499 /cgi-bin/koha/opac-detail.pl?biblionumber=12600 ]]> By Kumar, S. Ramesh .
New Delhi Pearson India Education Services Pvt. Ltd. 2017 .
xi, 329 , 1. Consumer Behaviour and Brands in the Indian Context 2. Consumer Decision Making and Branding Strategies 3. The concept of Perception and Its Impact on Marketing Strategies 4. Learning Principles and Their Usefulness to Branding Associations 5. The Role of Motivation and Personality Dimensions in Brand Associations 6. Attitudes and Their Impact on Branding Strategies 7. Diffusion Of Innovation : The Acceptance Of New Products and Brands 8.The Concept of Reference Groups and Their Implications on B randing 9. Dimensions of Culture and Branding 10. Retailing and Consumer Behaviour Linkages to Branding Business Cases Bibliography Index Credits 9789332586499

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]]> /cgi-bin/koha/opac-detail.pl?biblionumber=12600 ISBN:9788119896240 /cgi-bin/koha/opac-detail.pl?biblionumber=13904 ]]> By Kumar, S. Ramesh.
Noida Pearsn 2024 .
v.p. , Includes index 23 cm..
9788119896240

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