St. Xavier's University Library Search for 'pl:"Milton park"'

A practical guide to event promotion /

]]> By Jackson, Nigel A.,.
Milton Park | Abingdon | Oxon Routledge 2018 .
xvii, 224 pages ; , Book Description This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace. Table of Contents 1. Introduction Section 1: Theoretical Underpinning 2. Communicating with your audiences 3. Events and communication channels Section 2: Printed Media 4. Advertising 5. Direct communication 6. Media relations 7. Merchandising Section 3: Online Media 8. Websites 9. Social networking sites 10. Email Section 4: Multimedia 11. Video 12. Images 13. Exhibition stands 14. Conclusion 26 cm.
9781138915343 (Paperback)

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Entertainment journalism : making it your career /

]]> By Falk, Ben,.
Milton Park | Abingdon | Oxon Routledge 2018 .
156 pages ; , Table of Contents 1. Getting the scoop & breaking stories 2. Entertainment and Arts Journalism: In Context 3. Interviewing 4. Reviewing 5. Junkets/Red carpets 6. Working with PRs/Relationships with celebrities 7. Multimedia: acting as your own paparazzo/videographer/blogger 8. Using social media 9. Law & Ethics 10. Selling as a freelance 11. Breaking into the industry 25 cm.
9781138649385 (pbk)

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Experiencing public relations / international voices :

]]> Milton Park | Abingdon | Oxon Routledge 2018 .
xiii, 226 pages ; , Book Description Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media and a study of ‘dirty work’ within the public relations industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, New Zealand, Norway, Poland, Russia, Slovenia, South Africa, Spain, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of public relations in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today. Table of Contents List of figures, List of tables, List of contributors 1.Introduction: experiencing public relations (Elizabeth Bridgen and Dejan Verčič) 2. Experiencing public relations as an academic discipline: what do scholarly views and published research tell us? (Alenka Jelen-Sanchez) 3. Dealing in facts (Howard Nothhaft) 4.Confessions of a public relations practitioner: hidden life in the open plan office (Paul Willis) 5. Personality in practice (Sarah Williams) 6. Public relations as 'dirty work' (Elizabeth Bridgen) 7. The anatomy of a spokesperson in South Africa: sometimes a lie is kinder than a truth (Ronél Rensburg) 8. ‘Can you see me?’ Images of public relations in Babylon (Kate Fitch) 9. Public relations in fiction (Philip Young) 10. Social media and the rise of visual rhetoric: implications for public relations theory and practice (Ganga S. Dhanesh) 11. From propaganda to public diplomacy: the Chinese context (Chun-Ju Flora Hung-Baesecke and Minghua Xu) 12. Influences of postcolonialism over the understanding and evolution of public relations in Latin America (Juan-Carlos Molleda, Ana María Suárez Monsalve, Andréia Athaydes, Gabriel Sadi, Elim Hernández and Ricardo Valencia) 13. Fanning the flames of discontent: public relations as a radical activity (Øyvind Ihlen) 14. Subversion practices: from coercion to attraction (Sergei A. Samoilenko) 15. Analysing terrorist use of public relations: ISIS and Al Qaeda (Greg Simons) 16. Epilogue: How people experience public 24 cm.
9781138632448 (pbk. : alk. paper)

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Governance, development, and social work /

]]> Milton Park | Abingdon | Oxfordshire Routledge 2018 .
xx, 272 pages ; , Table of Contents 1. Governance, Development and Social Work: Introduction Subhabrata Dutta and Chathapuram S. Ramanathan 2. Civil Society and Governance: Between Involvement and Autonomy? Piotr Sałustowicz, Subhabrata Dutta and Chathapuram S. Ramanathan 3. People’s Movement for Accountable Electoral Politics and Empowerment of Tribals Bipin Jojo 4. Citizen-Centered Administration for Child Welfare Jessica Toft and Anthony A. Bibus 5. Self-Help Groups – Towards Citizen Centric Policies and Services: A Study of a District in West Bengal Dipankar Mandal 6. Governance and Development M.R. Sivaraman 7. Social Security on Health Care: A Reflection from the UK and USA Sudeepa Sivaramakrishnan and Chathapuram S. Ramanathan 8. Governance and Disaster Management: The Governmental and Community Response to Hurricane Katrina and the Victorian Bushfires Howard Karger, John Owen and Shashivan de Graaff 9. Disasters and Disaster Aid: Conceptual Paradigm and Implications for Social Work Intervention, with Special Reference to the Indian Scenario Debotosh Sinha 10. Organizing for Environmental Justice: From Bridges to Taro Patches Amy Krings, Michael S. Spencer and Kelcie Jimenez 11. Technology and Its Role in Good Governance Dhrubodhi Mukherjee and Goutham Menon 12. ICT and Knowledge Economy: An Indian Contour of Polarities K.V. Nagraj 13. Capitalism, Worker Rights, Community Well-Being, and Corporate Responsibility Keith McClellan and Chathapuram S. Ramanathan 14. Partnership in Good Governance: Role of Government and the HSDS Sunanda Koushik and Subhashree Sanyal 15. Visions for the Future Chathapuram S. Ramanathan and Subhabrata Dutta ... 24 cm..
9781138382923

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Writing for visual media /

]]> By Friedmann, Anthony..
Milton Park | Abingdon Oxon 2014 .
xxiv, 446 pages : , includes index 28 cm.
9780415815857 (pbk.)

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The Routledge companion to global television /

]]> Milton Park | Abingdon | Oxon Routledge 2020 .
511p , Book Description Featuring scholarly perspectives from around the globe and drawing on a legacy of television studies, but with an eye toward the future, this authoritative collection examines both the thoroughly global nature of television and the multiple and varied experiences that constitute television in the twenty-first century. Companion chapters include original essays by some of the leading scholars of television studies as well as emerging voices engaging television on six continents, offering readers a truly global range of perspectives. The volume features multidisciplinary analyses that offer models and guides for the study of global television, with approaches focused on the theories, audiences, content, culture, and institutions of television. A wide array of examples and case studies engage the transforming practices, technologies, systems, and texts constituing television around the world today, providing readers with a contemporary and multi-faceted perspective. In this volume, editor Shawn Shimpach has brought together an essential guide to understanding television in the world today, how it works and what it means – perfect for students, scholars, and anyone else interested in television, global media studies, and beyond. 9781138724341

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The Routledge companion to transmedia studies /

]]> Milton Park | Abingdon | Oxon Routledge 2019 .
491p , includes index H.B..
9781138483439

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Navigating social journalism : a handbook for media literacy and citizen journalism /

]]> By Hirst, Martin,.
Milton Park | Abingdon | Oxon Routledge 2019 .
viii, 322 pages : , Book Description Public trust in the once powerful institutions of the News Establishment is declining. Sharing, curating and producing news via social media channels may offer an alternative, if the difficult process of verification can be mastered by social journalists operating outside of the newsroom. Navigating Social Journalism examines the importance of digital media literacy and how we should all be students of the media. Author Martin Hirst emphasizes the responsibility that individuals should take when consuming the massive amounts of media we encounter on a daily basis. This includes information we gather from online media, streaming, podcasts, social media and other formats. The tools found here will help students critically evaluate any incoming media and, in turn, produce their own media with their own message. This book aims both to help readers understand the current state of news media through theory and provide practical techniques and skills to partake in constructive social journalism. Table of Contents Table of Contents Prologue The democratic deficit; the News Establishment and Social Journalism Journalism and the Internet of Things Journalism in a "post-truth" world The political economy of fake news Can journalism be saved? Social journalism and the News Establishment Social Journalism reimagined The ethical and legal principles of social journalism Research and Verification How to do social journalism Writing social journalism The future of journalism is already here Epilogue 24 cm.
9781138225008

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Fake news : falsehood, fabrication and fantasy in journalism /

]]> By McNair, Brian,.
Milton Park | Abingdon | Oxon Routledge 2018 .
xiii, 108 pages ; , includes index 23 cm..
9781138306790 (hardcover)

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Living journalism : principles and practices for an essential profession /

]]> By Martin, Rich,.
Milton Park | Abingdon | Oxon Routledge 2020 .
208p. , Book Description In this readable, practical textbook Rich Martin explores the core principles and practices that beginning journalists need to produce work that informs and enlightens citizens hungry for accurate and trustworthy news. The textbook’s 16 concise chapters impart real-world examples demonstrating how the best journalists exemplify the key principles, as well as cautionary stories illustrating journalistic mistakes and missteps. It also contains exercises, checklists, tips and additional resources that students can use in class and independent study, making the book an ideal newsroom and classroom resource that can be returned to again and again for new insights. For journalism to survive and flourish in the 21st century, it needs young practitioners who understand its importance to society, believe in and are committed to its core values, and can put those values into action. This new edition of Living Journalism is an excellent updated introduction to journalism for students, teachers and young professionals. Table of Contents 1. You’ve got to be a little crazy 2. Stay curious 3. Get it right 4. Admit your mistakes – and learn from them 5. Ask good questions 6. Listen carefully, and pay attention 7. Be skeptical 8. Get close to your story 9. Know your place 10. Prepare for the unexpected 11. Shine a light 12. Be a watchdog 13. Do the right thing 14. Remember your humanity 15. Stand your ground 16. Commit journalism 9781138549272 (pbk.)

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Indian social work /

]]> Park Square | Milton Park Sage 2021 .
197p , includes index 9780367335502 | 9780367337773

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Health economics : an industrial organization perspective /

]]> By Barros, Pedro Pita..
Milton Park, Abingdon, Oxon ; | New York : Routledge, 2012 .
xvi, 340 p. : , includes index 25 cm..
9780367238018

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Digital and social media marketing : a results-driven approach

]]> Park square | Milton park | Abingdon Routledge 2025 .
362p. , includes index 9781032437590

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Elements of ecological economics /

]]> By Eriksson, Ralf..
Milton Park, Abingdon, Oxon ; | New York, NY : Routledge, 2010 .
ix, 164 p. : , includes index 24 cm..
9780415473804 | 0415473802 | 9780415473811 | 0415473810 | 9780203857045 | 0203857046

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