St. Xavier's University Library Search for 'su:"CONSUMER BEHAVIOUR "'

Consumer Behaviour : The Indian Context (Concepts and Cases)

]]> By Kumar, S. Ramesh .
New Delhi Pearson India Education Services Pvt. Ltd. 2017 .
xi, 329 , 1. Consumer Behaviour and Brands in the Indian Context 2. Consumer Decision Making and Branding Strategies 3. The concept of Perception and Its Impact on Marketing Strategies 4. Learning Principles and Their Usefulness to Branding Associations 5. The Role of Motivation and Personality Dimensions in Brand Associations 6. Attitudes and Their Impact on Branding Strategies 7. Diffusion Of Innovation : The Acceptance Of New Products and Brands 8.The Concept of Reference Groups and Their Implications on B randing 9. Dimensions of Culture and Branding 10. Retailing and Consumer Behaviour Linkages to Branding Business Cases Bibliography Index Credits 9789332586499

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Consumer behaviour

]]> By Sethna, Zubin.
New Delhi Sage Publications 2020 .
xx, 477p, I-13 9789353885366

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HOW PEOPLE BUY ONLINE : the psychology behind consumer behaviour

]]> By Gupta, Seema.
New Delhi Sage Puplications 2021 .
xi, 258p. 9789353887537

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To Study the Association among the Three Demographic Segments (Age, Occupation, Income) with Three Brands of Kajal/Lipstick (Based on their price) using Chi Square Test

By Sen, Shreya..
kolkata St. Xavier’s University 2022 .
37p.

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A study on consumer awarenes about green marketing and its dynamics

By Neotia, Vedika..
kolkata St. Xavier’s University 2022 .
29p.

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A study on consumer behavior with respect to online hotel booking apps : submitted to Xavier business school, St Xavier's university, Kolkata as partial fulfillment of the requirements for the MBA degree

By Das, Tutul.
Kolkata St.Xavier's University 2022 , includes annexure

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A study of the role of social media influencers in the consumer decision process

By Agarwal Devayani.
kolkata St. Xavier's University Kolkata 2022 .
39p.

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A study of the factors affecting consumer buying behaviour and consumption of alcholic beverages

By Paul, Ramkrishna.
Kolkata St.Xavier's University 2022 .
53p. , includes annexure

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Brands influencing consumer behaviour

By Dam, Siladitya..
kolkata St. Xavier's University Kolkata 2022 .
27p.

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Ad Appeals and its impact on consumer attitude and behaviour

By Agarwal, Muskaan..
kolkata St. Xavier’s University 2022 .
50p.

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Premium Subscription models on digital platforms and their effect on consumer behaviour

By Ruia, Kushal..
kolkata St. Xavier’s University 2023 .
63p.

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Exploring The Concept of Marketing Manipulation on consumer purchase behaviour/

By Patawari, Aditya.
Kolkata St. Xavier’s University .
39p.

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Impact of Brand Attributes on young consumer's purchase intention: Evidence from kolkata, India/

By Jain, Priti..
Kolkata St. Xavier’s University 2023 .
35p.

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Online Shopping intentions of young consumers: a study based in kolkata/

By Jain, Vivek..
Kolkata St. Xavier’s University 2023 .
38p.

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Effects of advertisement on consumer behaviour in smartphone industry/

By Rathi, Samarth..
Kolkata St. Xavier’s University 2023 .
60p.

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Are Indian consumers fashion Brands conscious?: Insights for Global retailers

By Patra, Kunal..
Kolkata St. Xavier’s University 2023 .
40p.

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A study and analysis of consumer behaviour and satisfaction of nestle maggi noodles in India

By Tibrewala, Vipul..
Kolkata St. Xavier’s University 2023 .
36p.

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Consumer processing of social cause marketing

By Kedia, Siddharth..
Kolkata St. Xavier’s University 2023 .
58p.

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Impact of Influencer marketing on consumer purchase behaviour/

By Baid, Komal..
Kolkata St. Xavier’s University 2023 .
65p.

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Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

By kar, Argha..
Kolkata St. Xavier's University 2024 .
29p. , Submitted in partial fulfilment of having successfully completed the degree of Master of Business Administration

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A study of the factors influencing consumer behaviour towards quick commerce

By Dey, Shubhangee..
Kolkata St. Xavier's University 2024 .
26p. , Submitted in partial fulfilment of having successfully completed the degree of Master of Business Administration

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A study on the factors influencing consumer preference towards organic food products

By Fernandez, Teresa Rosa..
Kolkata St. Xavier's University 2024 .
69p. , Submitted in partial fulfilment of having successfully completed the degree of Master of Business Administration

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A study on the factors affecting consumer behaviour towards online food ordering

By Kochar, Siddhant..
Kolkata St. Xavier's University 2024 .
62p. , Submitted in partial fulfilment of having successfully completed the degree of Master of Business Administration

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Study on consumer buying behaviour of FMCG products

By Singh, Adarsh..
Kolkata St. Xavier's University 2024 .
31p. , As fulfilment of the requirement for the MBA Degree

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A study to explore the relationship between perceived scarcity, self-esteem and compulsive buying behaviour of consumers/

By Dargar, Sakshi..
Kolkata SXUK 2024 .
62p. , Degree of Master of Arts in Psychology Dept.

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Shifting screens: exploring the dynamics of consumer behaviour in the transition from traditional television to streaming services/

By Ghose, Riddhiman..
Kolkata SXUK 2024 .
67p. , Degree of Master of Arts in Mass Communication Dept.

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Impact of online shopping on consumer buying behaviour/

By Chongder, Subarna.
Kolkata St. Xavier's University 2024 .
58p. , Master of Art in Mass Communication

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Consumer Behaviour : The Indian Context (Concepts and Cases)

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Consumer Behaviour : the Indian Context (Concepts and Cases)

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Role of Social Media Influencers in Consumer Decision making process : lifestyle segment /

By Roy, Sharanya.
Kolkata: St. Xavier's University, 2025 .
46p.

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Impact on Social Media Influencers on Luxury Brand consumer Behaviour /

By Bajaj, Arundhati.
Kolkata: St. Xavier's University, 2025 .
48p.

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Factors influencing responsible consumption : a study in the FMCG sector in India : a thesis submitted for the Degree of Doctor of Philosophy in Management

By Chatterjee, Arundhati Das.
Kolkata St. Xavier's University 2025 .
x, 186 p. , Includes bibliographical references 30 cm..

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Conceptualizing brand love and its constructing components: a study on alcoholic beverages

By Mishra, Venkatesh.
Kolkata St. Xavier's University 2025 .
xi, 120 p. , Includes bibliographical references 30 cm..

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