St. Xavier's University Library Search for 'su:"Social Media"'

(The) Social media industries

]]> New york & London Routledge 2013 .
250 , Includes index 9780415523196

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Producing new and digital media : your guide to savvy use of the Web

]]> By Cohen, James.
.
x, 266 pages , Includes index. 25 cm.
9781138830103 (pbk.) | 9781138830097 (hardback)

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Social Media & Mobile Marketing

]]> By Singh Bhatia, Puneet .
New Delhi Wiley India Pvt Ltd. 2019 .
xxiv;271 , Includes index 9788126578078

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Social Media & Mobile Marketing

]]> By Singh Bhatia, Puneet .
New Delhi Wiley India Pvt Ltd. 2019 .
xxiv;271 , Includes index 9788126578078

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Understanding social media /

]]> By Hinton, Sam.
.
1 online resource (161 pages) : 9781446270189 (ebook) :

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Social media in social work practice /

]]> By Westwood, Joanne,.
.
1 online resource (172 pages) : 9781529714555 (ebook) :

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Social media marketing

]]> By Tuten, Tracy L.; Solomon, Michael R..
New Delhi Pearson 2015 .
xiv, 306p 9789351509240

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Social Media Marketing

]]> By Tuten, Tracy L. .
New Delhi Sage 2018 .
xxiv, 407 9789353883485

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Corporate communication through social media : strategies for managing reputation /

]]> By Kaul, Asha.
New Delhi Sage 2017 .
223p , Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization–stakeholder relationships, trust, engagement, leadership, and reputation. Covering a wide spectrum of topics such as branding, consumer engagement, employee relations, crisis communication, corporate responsibility and sustainability, and the return on investment (ROI), the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation. Key Features • Blend of theory and practice of social-mediated communication and implications for reputation management • International focus with contemporary (and classic) examples and cases • Link with professional practice in “Voices from the Field” feature • Discussion questions and activities to encourage critical reflection and informed application Includes index 9789386446190

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Misunderstanding news audiences : seven myths of the social media era /

]]> By Elvestad, Eiri,.
London Routledge 2018 .
vi, 180 pages : , Table of Contents Chapter One: Introduction; Chapter Two: Personalisation is democratisation; Chapter Three: We are all journalists now; Chapter Four: The wisdom of crowds? How algorithms rule online; Chapter Five: Globalisation; Chapter Six: Communities online are replacing communities offline; Chapter Seven: The end of trust in mainstream media; Chapter Eight: The net generation will revolutionise the way we relate to news; Chapter Nine: Conclusion 25 cm.
9781138215191 (pbk. : alk. paper)

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Social media and the law : a guidebook for communication students and professionals /

]]> London Routledge 2017 .
xiv, 283 pages ; , Table of Contents Preface, by Daxton R. "Chip" Stewart Chapter 1: The Boundaries of Free Speech in Social Media, by Jennifer Jacobs Henderson Chapter 2: Defamation, by Derigan Silver Chapter 3: Privacy and Terms of Use, by Woodrow Hartzog Chapter 4: Intellectual Property, by Kathleen K. Olson Chapter 5: Commercial Speech and Federal Regulations, by Courtney Barclay Chapter 6: Account Ownership and Control, by Jasmine McNealy Chapter 7: Government Information and Leaks, by David Cuillier Chapter 8: Student Speech, by Dan Kozlowski Chapter 9: Obscenity, Sexting and Cyberbullying, by Amy Kristin Sanders Chapter 10: Social Media Use in Courtrooms, by Cathy Packer Chapter 11: Social Media Policies for Journalists, by Daxton R. Stewart Chapter 12: Social Media Policies for Advertising and Public Relations, by Holly Kathleen Hall Chapter 13: The Future of Discourse in Online Spaces, by Jared Schroeder 24 cm.
9781138695788 (pbk)

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(The) Routledge companion to media and activism

]]> New York Routledge 2018 .
xvi, 419 9781138202030

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Social, mobile, and emerging media around the world : communication case studies

]]> New York Lexington Books 2018 .
vi, 196 9781498573504

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Social movements and media /

]]> UK Emerald 2018 .
xi, 248 pages : , Introduction, The Past, Present, and Future of Media and Social Movements Studies: Introduction to the Special Issue on Media and Social Movements; Jennifer Earl and Deana Rohlinger. Part One: Media and Recruitment into Activism 1, Turning Fans into Heroes: How the Harry Potter Alliance Uses the Power of Story to Facilitate Fan Activism and Bloc Recruitment; Jackson Bird and Thomas V. Maher 2, Pathways to Contemporary Youth Protest: The Continuing Relevance of Family, Friends, and School for Youth Micromobilization; Thomas V. Maher and Jennifer Earl Part 2: Media, Participation, and Identity 3, Twitter as a Feminist Resource: #YesAllWomen, Digital Platforms, and Discursive Social Change; Bernadette Barker-Plummer and Dave Barker-Plummer 4, Speaking Up Online: Civic Identity and Expression in the Digital Age; Carrie James and Ashley Lee Part Three: Media and Movement Organizations 5, Breaking Through and Burning Out: The Contradictory Effects of Young Peoples’ Participation in Institutionalized Movements; Hava Rachel Gordon 6, Inclusive and Exclusive Organizational Identity and Leadership Online: The Case of the Anti-GMO Movement; Deana Rohlinger and Shawn Gaulden 7, Media Use and Participant Inclusion: Influences on Efficacy in Paid Staff Youth Non-Profit Civic Organizations; Sarah Gaby 24 cm..
9781787430983

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Social media and social movements : the transformation of communication patterns /

]]> London Lexington Books 2016 .
xix, 252 pages : , includes index 23 cm.
9781498529303 (cloth)

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The changing dynamics of film promotion : An in-depth analysis how social media is used for film promotions

By Roy Chowdhury, Enakshi.
Kolkata St.Xavier's University 2019 .
65 p.

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Social media and it's effect on fandom : the rise of participatory culture and platform for media consumption and fan communication

By Chakraborty, Asmita.
Kolkata St. Xavier's University 2019 .
52p

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A study of the role of social media influencers in the consumer decision process

By Agarwal Devayani.
kolkata St. Xavier's University Kolkata 2022 .
39p.

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A study on the impact of social media advertisements on consumer buying behaviour

By Ghosh, Spandan.
Kolkata St.Xavier's University 2022 .
17p. , includes references

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To study the role of social media in shaping consumers' perception towards brands : dissertation thesis submitted to the department of commerce

By Jha, Ritu.
Kolkata St. Xavier's University 2023 .
39p. , includes reference, annexure

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Social media and political communication

]]> By Lipschultz, Jeremy Harris .
London Routledge 2023 .
xi, 210 , Includes glossary & index 9780367772420

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The influence of social media on brand loyalty in Skincare

By Sen, Avisek.
Kolkata St. Xavier's University 2024 .
25p. , As fulfilment of the requirement for the MBA Degree

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A study to assess the relation between the usage of social media applications and loneliness ans rejection sensitivity among young adults in Kolkata

By Ghosh, Kaustav.
Kolkata St. Xavier's University 2024 .
65p. , Master of Arts in Psychology

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A study to determine the relationship between social media addiction and academic burnout among young adults/

By Rizwan, Laiba..
Kolkata SXUK 2024 .
37p. , Degree of Master of Arts in Psychology Dept.

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Role of social media engagement and consumer attitude on purchase decision of young adults/

By Jaiswal, Reet..
Kolkata SXUK 2024 .
54p. , Degree of Master of Arts in Psychology Dept.

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Role of social media advertisements creating awareness among the youth consumers: a study on selected kolkata cafeterias/

By Shah, Diya..
Kolkata SXUK 2024 .
57p. , Degree of Master of Arts in Mass Communication Dept.

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Comedic styles and trends in youtube shorts: an analysis of creative diversity/

By Nawalgaria, Anvi..
Kolkata SXUK 2024 .
63p. , Degree of Master of Arts in Mass Communication Dept.

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Impact of celebrity endorsement of social awareness campaigns among young adults/

By Bhakta, Annesha..
Kolkata SXUK 2024 .
60p.Degree of Master of Arts in Mass Communication Dept. Reg No: XK01-2112-0250-22 CIN No: 22-001-01-02-0007 M.A. Dept of Mass Communication 2024 , Degree of Master of Arts in Mass Communication Dept.

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Role of social media in amplifying the influence of pakistani music on selected Indian audience/

By Halder, Farheen..
Kolkata SXUK 2024 .
70p. , Degree of Master of Arts in Mass Communication Dept.

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Social media and marketing impact: a case study on NYKAA beauty products/

By Roy, Srija.
Kolkata St. Xavier's Univaersity 2024 .
65p. , Master of arts in Mass Communication

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The impact of social media on gen z's fast fashion consmuption in India

By Dasgupta, Prerana.
Kolkata St. Xavier's University 2024 .
57p. , Master of arts in Mass Communication

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Influence of social media influencers on purchase behavior of professional women

By Dastidar, Jasmine Ghosh.
Kolkata St. Xavier's University 2024 .
54p. , Master of arts in Mass Communication

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Affect and social media : emotion, mediation, anxiety and contagion /

]]> London Rowman and Littlefield 2018 .
xiii, 207 pages : , Part I: Digital Emotion Introduction to Part I by Helen Powell 1 Social Media, Emoticons and Process by Darren Ellis 2 Anticipating Affect: Trigger Warnings in a Mental Health Social Media Site by Lewis Goodings 3 Digitally Mediated Emotion: Simondon, Affectivity and Individuation by Ian Tucker 4 Visceral Data by Luke Stark 5 Psychophysiological Measures Associated with Affective States while Using Social Media by Maurizio Mauri Part II: Mediated Connectivities, Immediacies & Intensities Introduction to Part II by Jussi Parikka 6 Social Media and the Materialisation of the Affective Present by Rebecca Coleman 7 The Education of Feeling: Wearable Technology and Triggering Pedagogies by Alyssa D. Niccolini 8 Mediated Affect and Feminist Solidarity: Teens Using Twitter to Challenge “Rape Culture” in and Around School by Jessica Ringrose and Kaitlynn Mendes Part III: Insecurity and Anxiety Introduction to Part III by Darren Ellis and Stephen Maddison 9 Wupocalypse Now: Supertrolls and Other Risk Anxieties in Social Media Interactions by Greg Singh 10 Becoming User in Popular Culture by Zara Dinnen 11 YouTubeanxiety: Affect and Anxiety performance in UK Beauty vlogging by Sophie Bishop 12 Chemsex: Anatomy of a Sex Panic by Jamie Hakim 13 Designing Life? Affect and Gay Porn by Stephen Maddison Part IV: Contagion: Image, Work, Politics and Control Introduction to Part IV by Tony D. Sampson 14 The Mask of Ebola: Fear, Contagion, and Immunity by Yig ˘it Soncul 15 The Newsroom is No Longer a Safe Zone: Assessing the Affective Impact of Graphic User-generated Images on Journalists Working with Social Media by Stephen Jukes 16 Emotions, Social Media Communication and TV Debates by Morgane Kimmich 17 The Failed Utopias of Walden and Walden Two by Robert Wright Index 23 cm..
9781786604385 (cloth : alk. paper) | 9781786604392 (pbk. : alk. paper)

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Communicating Your Research with Social Media: A Practical Guide to Using Blogs, Podcasts, Data Visualisations and Video/

]]> By Mollett, Amy..
Los Angeles: Sage Pub Ltd, 2017 .
312p. , It includes black ad while images. 9781412962223

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An introduction to social media marketing /

]]> By Charlesworth, Alan,.
London Routledge 2015 .
xix, 228 pages ; 25 cm.
9780415856171 (paperback)

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Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory/

]]> New York: Routledge, 2017 .
x, 133p. 9780367023966

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Social media and mobile marketing

]]> By Bhatia, Puneet Singh.
New Delhi Wiley 2024 .
271p. , includes index 9788126578078

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Emergence of Social Media : shaping the digital discourse of the next generation

]]> Kolkata | Barasat Adamas University 2024 .
436p 9788196340261

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(A) study on Influence of Social Media on Body image /

By Suhasaria, Titiksha .
Kolkata: St. Xavier's University, 2025 .
49p.

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Role of Instagram and Youtube in promoting Hindi Films : a study /

By Mitra, Shreshtha .
Kolkata: St. Xavier's University, 2025 .
52p.;

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(A) study on the role of Instagram in popularising Indian Premier League among University graduates /

By Sengupta, Samriddho.
Kolkata: St. Xavier's University, 2025 .
54p.

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(The) Influence of the Bandwagon effect on Participation in Viral social media Challenges /

By Bhandary, Ritabrata.
Kolkata: St. Xavier's University, 2025 .
51p.;

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(The) Bandwagon Effect of Instagram's sustainable Fashion movement : a case study on Eco-friendly brands /

By Biswas, Ishita.
.
Kolkata: 2025.

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Assessing utility of Youtube as an educational tool : a study among University graduating in Kolkata /

By Saha Roy, Sohini .
Kolkata: St. Xavier's University, 2025 .
51p.

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Role of Social Media influencer in creating awareness regarding Mental Health issues : a study on youth of Kolkata /

By Jamil, Sophia.
Kolkata: St. Xavier's University, 2025 .
44p.

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Social Media Marketing of Netflix on Instagram /

By Mazumder, Swastika.
Kolkata: St. Xavier's University, 2025 .
57p.

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Engendering FOMO for Impulsive buying : a case study on selected account of Indian Beauty and Skincare brands /

By Roy, Srijeeta.
Kolkata: St. Xavier's University, 2025 .
71p.

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(An) Exploratory study on the engagement strategies used by Indian Youtube gamers /

By Roy, Srijan.
Kolkata: St. Xavier's University, 2025 .
45p.

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Impact of Social media influencers on consumer purchasing decisions : a study on men's grooming brands /

By Chatterjee, Chandrasekhar.
Kolkata: St. Xavier's University, 2025 .
45p.

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Role of Social Media Influencers in Consumer Decision making process : lifestyle segment /

By Roy, Sharanya.
Kolkata: St. Xavier's University, 2025 .
46p.

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