St. Xavier's University Library Search for 'su:"branding."'

Television Brandcasting : the return of the content-promotion Hybrid

]]> By Gillan, Jennifer .
New York Routledge 2015 .
275 , Includes index 9780415841221

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Brand management principles and practice

]]> By Dutta, Kirti.
New Delhi Oxford 2012 .
455p , Table of contents PART I OVERVIEW OF BRAND MANAGEMENT Chapter 1. Introduction to Branding Chapter 2. Creating a Brand Chapter 3. Understanding Organizational Culture for Successful Brand Management PART II UNDERSTANDING AND MEASURING BRAND EQUITY Chapter 4. Brand Equity Chapter 5. Researching for Brand Equity Chapter 6. Measuring Brand Equity PART III UNDERSTANDING CONSUMERS AND MARKETS Chapter 7. Consumer Behaviour and Brand Buying Decisions Chapter 8. Brand Positioning PART IV MANAGING BRANDS Chapter 9. Branding and the Marketing Programme Chapter 10. E-branding-Building the Brand Online Chapter 11. Branding and Marketing Communications PART V BUILDING RESILIENT BRANDS Chapter 12. Brand Strategies Chapter 13. Managing Brand Architecture Chapter 14. Brands Over Time Chapter 15. Brands in a Border less World 9780198069867

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Personality congruence : A study on brands brand personality congruence

]]> By Ghosh, Saugat.
Europe Lap lambert academic publishing 2022 .
x, 266 9786204751603

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Color in branding: A dominant tool for brand identity and brand recognition with a psychological impact on consumer purchase behavior

By Bardhan, Trishita.
Kolkata St.Xavier's University 2019 .
104 p.

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Impact of brand promotion through indian web series on consumer buying behaviour : a study on the youth of Kolkata

By Banerjee, Meghla.
Kolkata St. Xavier's University 2019 .
62p , includes appendix

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Survey on the perception of the consumers on branded non-branded sports shoes

By Bharti, Nittin.
Kolkata St.Xavier's University 2022 .
35p. , includes annexure

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The influence of branding with consumer purchasing behavior with special emphasis on mobile market

By Ghosh, Deeganta Kumar.
Kolkata St.Xavier's University 2023 .
45p. , includes reference

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Brand positioning : strategies for competitive advantage

]]> By Sengupta, Subroto.
New Delhi Tata McGraw Hill 1990 .
299p. 007460368X

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Brand endorsement done by Indian cricketers and its impact on young adults of Kolkata : a study

By Majumder, Rounak.
Kolkata St. Xavier's University 2024 .
70p. , Master of Art in Mass Communication

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Designing brand identity : a comprehensive guide to the world of brands and branding

]]> By Wheeler, Alina .
New Jersey John Wiley & Sons 2024 .
xiii, 332 , Includes index & subject 9781119984818

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Brand Positioning: Strategies for competitive advantage

]]> By Sengupta, Subroto.
New Delhi Tata Mcgraw Hill 2008 .
xiv, 297 p. , Includes Appendix and Index 9780070581593

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Digital storytelling for brands /

]]> By Tombleson, Bridget,.
New Delhi Sage 2023 .
287p. , includes index 25 cm.
9781529745023

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