St. Xavier's University Library Search for 'su:"consumer behavior"'

Consumer Behavior

]]> New Delhi Cengage Learning India Private Limited 2018 .
719 , Includes Index 9789386650870

Consumer Behavior

]]> New Delhi Cengage Learning India Private Limited 2018 .
719 , Includes Index 9789386650870

Consumer Behaviour

]]> By Mukherjee, Srabanti .
Delhi Cengage Learning India Pvt.Ltd. 2017 .
448 , Includes subject index and reference 9788131516225

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Consumer Behaviour

]]> By Mukherjee, Srabanti .
Delhi Cengage Learning India Pvt.Ltd. 2017 .
448 , Includes subject index and reference 9788131516225

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Consumer behavior

]]> By Schiffman, Leon G..
New Delhi PHI 2007 .
561p , Brief Contents: Part One: Introduction Consumer Behavior: Its origin and strategic Application Consumer Research Market Segmentation Part Two : the Consumer as an Individual Part Three: Consumer in their social and cultural settings Part Four: The Consumer's Decision-Making Process 9788120330863

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Consumer Behavior

]]> By Schiffman, Leon G. .
Noida Paerson 2019 .
xxx, 670 , Part I Consumers, Marketers, and Technology Part II The Consumer as an Individual Part III Communication and Consumer Behavior Part IV Social and Caltural settings Part V Consumer Decision-Making, Marketing Ethics, and Consumer Research Endnotes Case Study Glossary Company Index Name Index Subject Index Credits New to this Edition 1. Consumer Behavior and Technology 2. Market Segmentation and Real-Time Bidding 3. Consumer Motivation and Personality 4. Consumer Perception and Positioning 5. Consumer Learning 6. Consumer Attitude Formation and Change 7. Persuading Consumers 8. From Print and Broadcast to Social Media and Mobile Advertising 9. Reference Groups and Communities, Opinion Leaders, and Word-Of -Mouth 10. The Family and Its Social Standing 11. Cultural values and consumer behavior 12. Cross-Culture consumer Behavior: An International Perspective 13. Consumer Decision- Making and Diffusion of Innovations 14. Markets' Ethics and Social Responsibility 15. Consumer Research 9789353069834

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Consumer Behavior

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Consumer Behavior

]]> By Loudon, David L..
Chennai McGraw Hill Education (India) Private Limited 2018 .
xxiii; 788 , PART I: STUDYING CONSUMER BEHAVIOR Chapter 1. Introduction Chapter 2. Understanding Consumers and Market Segments PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR Chapter 3. Culture Chapter 4. Subcultures Chapter 5. Social Class Chapter 6. Social Groups Chapter 7. family Chapter 8. Personal influence and diffusion of innovations PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR Chapter 9. Personality and self-concept Chapter 10.Motivation and involvement Chapter 11.Information Processing Chapter 12.Learning and Memory Chapter 13.Attitudes Chapter 14.Changing Attitudes PART IV: CONSUMER DECISION PROCESSES Chapter 15.Problem Recognition Chapter 16.search and evaluation Chapter 17.Purchasing Processes Chapter18.Postpurchase Behavior PART V: ADDITIONAL DIMENSIONS Chapter 19.Modeling and researching consumer behavior Chapter 20.Consumerism Chapter 21.Organizational buyer behavior Cases Notes Index 9780070473812

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Economics and consumer behavior /

]]> By Deaton, Angus..
Cambridge ; | New York : Cambridge University Press, 1980 .
xiv, 450 p. : , Table of Contents List of tables and figures Preface Part I. Consumer Demand Analysis: 1. The limits to choice 2. Preferences and demand 3. The theory at work 4. Extensions to the basic model Part II. Separability and Aggregation: 5. Restrictions on preferences 6. The theory of market demand Part III. Welfare and Consumer Behaviour: 7. Consumer index numbers 8. Household characteristics, demand, and household welfare comparisons 9. Social welfare and inequality Part IV. Extensions and Applications: 10. The quality of goods and household production theory 11. Labor supply 12. The consumption function and intertemporal choice 13. The demand for durable goods 14. Choice under uncertainty References List of notation Name index Subject index. 23 cm..
9780521296762

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The consumer revolution : tipping the balance of power

]]> By Nath, Naren.
New Delhi Sage Publications 2020 .
xi, 250p. 9789353287535

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Consumer Behaviour

]]> By Mukherjee, Srabanti .
Delhi Cengage Learning India Pvt.Ltd. 2017 .
448 , 'Section I Introduction to Consumer Behaviour 1. Introduction 2. The Changing Patterns of Consumer Behaviour 3. Dimensions of Consumerism Section II Individual Determinants of Consumer Behaviour 4. Motivation and Involvement of the Consumers 5. Perception of Consumers 6. Theories of Personality and Self-Concept 7. Theories of Learning 8. Attitude Formation and Measurement 9. Values and Lifestyle Section III Environmental Determinants of Consumer Behaviour 10. Influence of Culture on Consumer Behaviour 11. Group Influences of Consumption 12. Family Buying Decisions Section IV Consumer Decision-Making and Consumer Behaviour Models 13. Diffusion of Innovations and Opinion Leadership 14. Consumer Decision Making 15. Models of Consumer Behaviour 16. Organizational Buying Behaviour 17. Dimensions of Consumer Research Section V Cases Includes index 9788131516225

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Assortment and merchandising strategy : Building a retail plan to improve shopper experience

]]> By Berkhout, Constant .
Switzerland Palgrave Macmillan 2019 .
xvii, 224 9783030111625

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Advertising, Brands and Consumer Behaviour : the Indian context

]]> By Kumar, S. Ramesh .
New Delhi Sage 2020 .
xiv, 266 9789353883928

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Consumer Behavior

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The affect of the declining use of physical currency on consumer purchasing behaviour

By Jhunjhunwala.
Kolkata St.Xavier's University 2019 .
66p. , includes appendices

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A study on the consumer buying and consumption behavior with respect to toothpastes in India

By Muskara, Rishabh.

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Exploring the factors affecting consumer's behavioral intention to use paytm in Surat City : an empirical analysis

By Podder, Soham.
Kolkata St.Xavier's University .
50p. , includes reference, annexure

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Analyzing young consumer's sustainable consumption behaviour with respect to food and beverage product

By Choudhury, Pragya.
Kolkata St.Xavier's University 2023 , includes reference, annexure

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Study of the effect of western culture on Indian consumer behavior particularly for clothing, food and shopping culture

By Das, Dwaipayan.
Kolkata St. Xavier's University 2023 .
46p. , includes reference, annexure

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A study on the role of e-commerce for the reduction of operational cost

By Chakraborty, Mohana.
Kolkata St. Xavier's University 2023 .
38p. , includes reference, annexure

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Understanding consumer behavior in the automobile industry, : a case study on Tata Motors

By Dçosta, John Paul.
Kolkata St.Xavier's University 2023

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A study on consumer's changed attitude towards e-wallet

By Saha, Ayan.
Kolkata St.Xavier's University 2023

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A study of consumer behavior on the basis of gender

By Choudhury, Ankit.
Kolkata St.Xavier's University 2023 .
61p. , includes reference

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Understanding children as consumers /

]]> Los Angeles : Sage, 2010 .
xvii, 262 p. : , includes index 25 cm..
9781847879264 | 9781847879271 (paper)

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Social media marketing : for dummies

]]> By Singh,Shiv.
New Delhi Wiley 2020 .
430p. , includes index 9789388991186

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Consumer behaviour : applications in marketing /

]]> By East, Robert,.
New Delhi Sage 2022 .
xii, 357 pages : , PART 1 INTRODUCTION Chapter 1 Ideas and Explanations in Consumer Research PART 2 CONSUMPTION PATTERNS Chapter 2 Customer Loyalty Chapter 3 Brand Knowledge, Brand Equity and Brand Extension Chapter 4 Stationary Markets Chapter 5 Market Dynamics Chapter 6 Consumer Group Differences PART 3 EXPLAINING DECISION-MAKING Chapter 7 Predicting and Explaining Behaviour Chapter 8 Information Processing and Decision-Making Chapter 9 Consumer Satisfaction and Quality PART 4 MARKET RESPONSE Chapter 10 Consumer Response to Price and Sales Promotions Chapter 11 Shopper Behavior Chapter 12 Word-of-Mouth Influence Chapter 13 The Response to Advertising 24 cm.
9781529730838

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A study of the relationship between online review, consumer's purchase involvement and customer inspiration to purchase

By Banerjee, Riddha.
Kolkata St. Xavier's University 2024 .
39p. , Master of Arts in Psychology department

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Influence of Social Media promotions on Consumer buying behavior : a study on the fast fashion brands of India /

By Kumari, Anushka.
Kolkata: St. Xavier's University, 2025 .
56p.

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Factors affecting consumer brand retention power : a study on FMCG products /

By Sarkar, Sapataparni.
Kolkata: St. Xavier's University, 2025 .
65p.

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Impact of Visual merchandising on consumer buying Behaviour : a study on shoppers stop /

By Binani, Shruti.
.
Kolkata: 2025.

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Impact of Celebrity endorsements on impulsive buying tendency /

By Bassi, Harshita.
Kolkata: St. Xavier's University, 2025 .
58p.

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Correlational study between Consumer's emotional attachment brand loyalty among early adults /

By Mukhopadhyay, Basabdatta.
Kolkata: St. Xavier's University, 2025 .
54p.

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Advertising, Brands and Consumer Behaviour : The Indian Context

]]> By Kumar, S. Ramesh.
Noida Pearsn 2024 .
v.p. , Includes index 23 cm..
9788119896240

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Consumer behavior : bulding marketing strategy

]]> Chennai McGraw Hill 2025 .
753p. 9789355321503

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