St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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Ad Appeals and its impact on consumer attitude and behaviour Submitted by Muskaan Agarwal, under the guidance of Prof. Dr. Saugat Ghosh

By: Contributor(s): Material type: TextTextLanguage: English Publication details: kolkata St. Xavier’s University 2022 AprilDescription: 50p. col ill; chartsSubject(s): DDC classification:
  • 658.8342 AGA(APP)
Dissertation note: as partial Fulfilment of the requirements for the MBA degree Xavier’s Business School MBA
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Item type Current library Call number Copy number Status Barcode
 Project/Dissertation Project/Dissertation St. Xavier's University, Kolkata Reference Section R 658.8342 AGA(APP) (Browse shelf(Opens below)) 206 Not For Loan UMPD206
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as partial Fulfilment of the requirements for the MBA degree Xavier’s Business School MBA

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St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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