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Use of humour In Advertising and Its Impact on Consumer Buying Behaviour Ayan Alam.

By:

Alam, Ayan

Contributor(s):

Dr. Vivek Verma [guide]

Material type: Text

TextLanguage: English Publication details: Kolkata St. Xavier's University 2023Description: 33pSubject(s):

Consumer Buying Behaviour Advertising

DDC classification:

659.1 ALA(USE)

Dissertation note: in partial fulfilment for the Degree of Bachelor of Commerce (Hons) in Finance B.Com (Morning) Commerce Morning Section 2023 Ragistration No: XX01-1112-0592-20

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Project/Dissertation	St. Xavier's University, Kolkata Reference Section	R 659.1 ALA(USE) (Browse shelf(Opens below))	473	Not For Loan	ULPD473

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in partial fulfilment for the Degree of Bachelor of Commerce (Hons) in Finance B.Com (Morning) Commerce Morning Section 2023 Ragistration No: XX01-1112-0592-20

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