Media research techniques [electronic resource] / Arthur Asa Berger.

By:

Berger, Arthur Asa, 1933-

Material type: Text

TextPublication details: Thousand Oaks, Calif. ; London : SAGE, 1998.Edition: 2nd edDescription: 1 online resource (viii, 173 p.) : illISBN:

9781452243160 (ebook) :

Subject(s):

Mass media -- Research

Additional physical formats: Print version :: No titleDDC classification:

302.23072 23

LOC classification:

P91.3 .B386 1998

Online resources:

SAGE knowledge

Summary: With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies.

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Holdings
Item type	Current library	Status
E-Book	St. Xavier's University, Kolkata	Not for loan

Total holds: 0

Previous ed.: 1991.

Includes bibliographical references and index.

With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies.

Specialized.

Description based on print version record.

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