St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

Your search returned 10 results.

1.
No cover image available
A comparison of gender role portrayals in automobile advertisements broadcasted in India Eesha Goenka guided by Manali Bhattacharya

by Goenka, Eesha | Bhattacharya, Manali [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St.Xavier's University c2019Dissertation note: Registration No:X01-2112-0067-17, Mass Communication, MMR440J Master of Arts, in Mass Communication Mass Communication II,2019 Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 659.1 GOE(COM) (1). :

Add to cart
2.
No cover image available
Color in branding: A dominant tool for brand identity and brand recognition with a psychological impact on consumer purchase behavior Trishita Bardhan; guided by Manali Bhattacharya

by Bardhan, Trishita | Bhattacharya, Manali [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St.Xavier's University c2019Dissertation note: Registration No:XK01-2112-0051-17, MassCommunication, MMR0J Master of Arts; in Mass Communication Mass Communication II,2019 Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 658.827 BAR(COL) (1). :

Add to cart
3.
No cover image available
The changing dynamics of film promotion : An in-depth analysis how social media is used for film promotions Enakshi Roy Chowdhury; guided by Manali Bhattacharya

by Roy Chowdhury, Enakshi | Bhattacharya, Manali [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St.Xavier's University c2019Dissertation note: Registration No:XK01-2112-0077-17,Mass Communication, MMR440J Master of Arts, in Mass communication Mass Communication II,2019 Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 302.231 ROY(THE) (1). :

Add to cart
4.
No cover image available
User-generated content on the digital platform is the new tool to create an impact on the consumer buying behaviour : a study on the millennials Teerna Nayak; guided by Manali Bhattacharya

by Nayak, Teerna | Bhattacharya, Manali [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University c2019Dissertation note: Registration No. XK01-2112-0042-17, Mass Communication, MMR440J Master of Arts, in Mass Communication Mass Communication II, 2019 Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 006.7 NAY(PAP) (1). :

Add to cart
5.
No cover image available
Impact of brand promotion through indian web series on consumer buying behaviour : a study on the youth of Kolkata Meghla Banerjee; guided by Manali Bhattacharya

by Banerjee, Meghla | Bhattacharya, Manali [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University c2019Dissertation note: Registration No. XK01-2112-0046-17, Mass Communication, MMR440J Master of Arts, In Mass Communication Mass Communication II, 2019 Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 659.1 BAN(IMP) (1). :

Add to cart
6.
No cover image available
The impact of social media on gen z's fast fashion consmuption in India Prerana Dasgupta; guided by Manali Bhattacharya

by Dasgupta, Prerana | Bhattacharya, Manali [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024Dissertation note: Registration No: XK01-2112-0813-22 M.A. in ass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 302.23 DAS(IMP) (1). :

Add to cart
7.
No cover image available
Influence of social media influencers on purchase behavior of professional women Jasmine Ghosh Dastidar; guided by Manali Bhattacharya

by Dastidar, Jasmine Ghosh | Bhattacharya, Manali [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024Dissertation note: Registration No: XK01-2112-0812-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 302.23 DAS(INF) (1). :

Add to cart
8.
No cover image available
Male psychology and behaviour : behind purchase of female cosmetic products Aindrila Basak; guided by Manali Bhattacharya

by Basak, Aindrila | Bhattacharya, Manali [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's Univresity 2024Dissertation note: Registration No: XK01-2112-0781-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 301.019 BAS(MAL) (1). :

Add to cart
9.
No cover image available
Consumer decision making : an analysis of marketing messages that have been criticized on the grounds of ethics Nameera Anan; guided by Manali Bhattacharya

by Aman, Nameera | Bhattacharya, Manali [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024Dissertation note: Registration No: XK01-2142-0776-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 658.834 AMA(CON) (1). :

Add to cart
10.
No cover image available
The Perceived effect of health messages on purchase of food products : a study on the buying behavior of professional women in kolkata by Jyoti Dutta

by Dutta, Jyoti | Bhattacharya, Manali [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata 2024Availability: Items available for reference: SXU PhD Library Not For LoanCall number: R 332.82 DUT(PER) (1). :

Add to cart
St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


OPAC Customized by Avior Technologies Private Limited
mail@aviortechnologies.co.in