Media analytics : understanding media, audiences, and consumers in the 21st century / C. Ann Hollifield and Amy Jo Coffey.

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Material type: Text

TextLanguage: English Publication details: New York: Routledge, 2022.Description: xxi, 416 p. illustrations, chartsISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Mass Communication Reference	St. Xavier's University, Kolkata Reference Section	Reference	R 302.23 HOL(MED) (Browse shelf(Opens below))	11988	Not For Loan	UC11988

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INCLUDES GLOSSARY, INDEX

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