'PART 1: MANAGING THE RETAILING ENVIRONMENTIntroduction: The Retail Environment. Structural Change in Retailing: The Retailing in Historical Perspective. The Retailing Industry: Retailing Structures. Managing in Good Times and Bad: Dealing with Booms and Slumps. PART 2: RETAIL MARKETING - PLANNING AND DEVELOPMENTStrategic Marketing Planning for Retailing: Setting up the Business. The Customer and the Retail Business: Knowing your Customers. The Fundamentals of Merchandising. Establishing a Pricing Strategy: Getting the Price Right. Promoting the Store: Sending Out the Correct Sort of Messages. Locating the Store: Locating in the Retail Environment. PART 3: RETAIL MARKETING - OPERATIONSStore Design and Layout: Producing the Right Format. Managing the Service Setting: Making the Sale. Managing Retail Services: Creating Quality Retail Services. PART 4: DELIVERING THE PRODUCT14. Business Operations: Inside the Retail Organisation. Logistics and Distribution: Shipping the Goods to Market. Rolling Out the Goods: Developing New Relationships. Buying the Goods: The Product Development Process. People in Retailing: Making People Matter. PART 5: THE FUTURE HAPPENING NOW: PLANNING FOR THE FUTUREOut-of-Store Retailing: Buy By Wire. International Retailing: Going Global: What?s In It For Us?