St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

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	1.		Acting woke to stay relevant: an empirical study on consumer's perception on "Woke" advertisements in India/ Tanisha Ray. by Ray, Tanisha Dr. Nitesh Tripathi [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024 Dissertation note: Reg No: XK01-2112-0802-22 CIN No: 22-001-01-02-0040 M.A. Dept of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.2 RAY(ACT). Save to lists Add to cart (remove)
	2.		Analytical study on the influence of fashion marketing on consumer buying behaviour in Kolkata/ Shrestha Manna. by Manna, Shrestha Dr. Nitesh Tripathi [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024 Dissertation note: Reg No: XK01-2112-0327-22 CIN No: 22-001-01-02-0012 M.A. Dept of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8270954 MAN(ANA). Save to lists Add to cart (remove)
	3.		Depiction of gender fluidity in indian television commercial: a case study on LGBTQ representation/ Kumari Vaani Netam. by Netam, Kumari Vaani Dr. Nitesh Tripathi [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024 Dissertation note: Reg No: XK01-2132-0811-22 CIN No: 22-001-01-02-0052 M.A. Dept of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 791.43 NET(DEP). Save to lists Add to cart (remove)
	4.		eWOM on instagram through beauty influencers: a study of content marketing strategies adopted by selected beauty brands/ Anne Cynthia Gomes. by Gomes, Anne Cynthia Dr. Nitesh Tripathi [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024 Dissertation note: Reg No: XK01-2112-0774-22 CIN No: 22-001-01-02-0003 M.A. Dept of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 GOM(EWO). Save to lists Add to cart (remove)
	5.		A case study on Netflix's use of moment marketing for driving user engagement and increasing Brand Awareness/ Ishani Hazra. by Hazra, Ishani Dr. Nitesh Tripathi [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024 Dissertation note: Reg No: XK01-2112-0802-22 CIN No: 22-001-01-02-0040 M.A. Department of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 HAZ(CAS). Save to lists Add to cart (remove)
	6.		Delving into the dark secrets of the mind: a critical analysis of characterization of serial killers in the web series Mindhunter/ Samantha Francisca John. by John, Samantha Francisca Dr. Nitesh Tripathi [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024 Dissertation note: Reg No: XK01-2112-0816-22 CIN No: 22-001-01-02-0057 M.A. Dept of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 363.259523 JOH(DEL). Save to lists Add to cart (remove)

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160

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