St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi PHI c2007Edition: 9th edDescription: 561p PBISBN:
  • 9788120330863
Subject(s): DDC classification:
  • R 658.8342 SCH(CON)Ed9
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Item type Current library Collection Call number Vol info Copy number Status Barcode
COMMERCE Reference COMMERCE Reference St. Xavier's University, Kolkata Reference Section Reference R 658.8342 SCH(CON)Ed9 (Browse shelf(Opens below)) S.X.U.K 2081 Not For Loan ULG08
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Brief Contents:

Part One: Introduction
Consumer Behavior: Its origin and strategic Application
Consumer Research
Market Segmentation

Part Two : the Consumer as an Individual
Part Three: Consumer in their social and cultural settings
Part Four: The Consumer's Decision-Making Process

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St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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