Now media : the evolution of electronic communication / Norman J. Medoff and Barbara K. Kaye.

By:

Medoff, Norman J

Contributor(s):

Kaye, Barbara K [auth.]

Material type: Text

TextLanguage: English Publication details: New York Routledge c2021Edition: 4th edDescription: 436p. P.BISBN:

9780367897215

Subject(s):

DDC classification:

R 384 MED(NOW)Ed4

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
Mass Communication Reference	St. Xavier's University, Kolkata Reference Section	Reference	R 384 MED(NOW)Ed4 (Browse shelf(Opens below))	S.X.U.K	10069	Not For Loan	UC10069

Total holds: 0

Table of Contents
Preface

Acknowledgments

Chapter 1. Opting Into ‘Now’ Media

Chapter 2. From Marconi to Mobile Listening.

Chapter 3. Television: From Analog to Digital to 8K

Chapter 4. Radio and Television Programs and Programming

Chapter 5. Interconnected by the Internet

Chapter 6. Social Media: Private Conversations in Public Places

Chapter 7 Digital Devices: Up Close, Personal, and Customizable

Chapter 8. XR: Inside of Media, Inside the Mind

Chapter 9. Advertising: From Clay Tablets to Digital Tablets

Chapter 10. Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing?

Chapter 11. The Business of Entertainment and Media Ownership

Chapter 12. Working Behind the Scenes in Media

Chapter 13. Feature Films: 'The Movies'

Chapter 14. Personal and Social Influence of Media

Index

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