St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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	1.		Uses of social media by entrepreneurs/ Roshni Dey by Dey, Roshni Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration No: XK01-2112-0790-22 M.A in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 338.04 DEY(USE). Save to lists Add to cart (remove)
	2.		The role of storytelling in Indian advertisement : a critical study Monalisa Pattnaik; guided y Harish Kumar by Pattnaik, Monalisa Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024 Dissertation note: Registration NO: XK01-2112-0773-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.10954 PAT(ROL). Save to lists Add to cart (remove)
	3.		(The) Role of Jadavpur University's Community Radio in Socio-cultural Environment of the Community Members / Deyasini Mitra ; guided by Dr. Harish Kumar by Mitra, Deyasini Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. no. XK01-2112-0096-22 M.A. Mass Communication 2022-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 384.54 MIT(ROL). Save to lists Add to cart (remove)
	4.		(The) Role of Social media Marketing in promotion of Musical Concerts: a case study based on the Four Metropolitan cities of India / Madhura Bhattacharjee ; guided by Dr. Harish Kumar by Bhattacharjee, Madhura Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2112-0104-22 B.A. Mass Communication 2022-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 780.78 BHA(ROL). Save to lists Add to cart (remove)
	5.		Virtual reality in Advertising : a study on user experience and perception / Tannishta Dey ; guided by Dr. Harish Kumar by Dey, Tannishta Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2112-0100-22 B.A. Mass Communication 2022-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 DEY(VIR). Save to lists Add to cart (remove)
	6.		Influence of Digital Advertising on Consumer Behaviour in the Food and Beverage sector / Jayosnata Basu ; guided by Dr. Harish Kumar by Basu, Jayosnata Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata : St. Xavier's University, 2025 Dissertation note: Reg. No.XK01-1112-0077-22 B.A. Mass Communication 2022-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 BAS(INF). Save to lists Add to cart (remove)
	7.		(The) Influence of the Bandwagon effect on Participation in Viral social media Challenges / Ritabrata Bhandary ; guided by Dr. Harish Kumar by Bhandary, Ritabrata Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-1112-0088-22 B.A. Mass Communication 2022-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23 BHA(INF). Save to lists Add to cart (remove)
	8.		(The) Bandwagon Effect of Instagram's sustainable Fashion movement : a case study on Eco-friendly brands / Ishita Biswas ; guided by Dr. Harish Kumar by Biswas, Ishita Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Dissertation note: Reg. No. XK01-2112-0089-22 B.A. Mass Communication 2022-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23 BIS(BAN). Save to lists Add to cart (remove)
	9.		Character Development and Archetypes in Ayan Mukherji Films / Soumily Sengupta ; guided by Dr. Harish Kumar by Sengupta, Soumily Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No.XK01-2112-0101-22 B.A. Mass Communication 2022-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 791.43 SEN(CHA). Save to lists Add to cart (remove)
	10.		Perception of Graduating Students about the use of AI in Education (study based on Kolkata) / Vidhi Kedia ; guided by Dr. Harish Kumar by Kedia, Vidhi Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2112-0134-22 B.A. Mass Communication 2022-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 371.334 KED(PER). Save to lists Add to cart (remove)
	11.		(A) Critical study on the Current status of Podcasting in India / Sunidhi Behal ; guided by Dr. Harish Kumar by Behal, Sunidhi Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2112-0094-22 B.A. Mass Communication 2022-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 384.54 BEH(CRI). Save to lists Add to cart (remove)
	12.		(The) Rise and influence of Microgenres in the Digital age / by Nityaa Jain ; guided by Dr. Harish Kumar by Jain, Nityaa Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2112-0083-22 B.A. Mass Communication 2022-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 004.5 JAI(RIS). Save to lists Add to cart (remove)
	13.		(The) Allure of the Gaze : seductive representations of Women in critically acclaimed Bollywood Films (2018-2023) / by Sreosi Saha ; guided by Dr. Harish Kumar by Saha, Sreosi Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2112-0660-23 M.A. Mass Communication 2023-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 791.430954 SAH(ALL). Save to lists Add to cart (remove)
	14.		Hindi Cinema and Its role in shaping social opinion of People / by Pragya Kumari ; guided by Dr. Harish Kumar by Kumari, Pragya Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. no. XK01-2122-0673-23 M.A. Mass Communication 2023-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 791.430954 KUM(HIN). Save to lists Add to cart (remove)
	15.		Meme as a tool of Digital Media marketing : a case study based on selected brands / by Debangkita Deb ; guided by Dr. Harish Kumar by Deb, Debangkita Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2112-0684-23 M.A. Mass Communication 2023-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 DEB(MEM). Save to lists Add to cart (remove)
	16.		(A) Study on the factors behind The success of Indian Blockbuster films / by Bhavya Nagpal ; guided by Dr. Harish Kumar by Nagpal, Bhavya Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-1112-0657-23 M.A. Mass Communication 2023-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 791.430954 NAG(STU). Save to lists Add to cart (remove)
	17.		Cinematic Metaphors : unveiling symbolism in Satyajit Ray's films / by Saheli Biswas ; guided by Dr. Harish Kumar by Biswas, Saheli Kumar, Harish [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata: St. Xavier's University, 2025 Dissertation note: Reg. No. XK01-2112-0666-23 M.A. Mass Communication 2023-25 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 791.43095414 BIS(CIN). Save to lists Add to cart (remove)
	18.	Image from Amazon.com	Jouurnalism in transition : media, technology and current practices Harish Kumar, Devesh Kumar by Kumar, Harish Kumar, Devesh [auth.] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata S.G. c2025 Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 070.4 KUM(JOU), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 070.4 KUM(JOU). Place hold Save to lists Add to cart (remove)

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160

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