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Perception of Neuromarketing submitted by Navnil Das, under the guidance of Prof. Dr. Monirul Islam

By:

Das, Navnil

Contributor(s):

Prof. Dr. Monirul Islam [guide]

Material type: Text

TextLanguage: English Publication details: kolkata St. Xavier's University 2022 AprilDescription: 44p. chartsSubject(s):

Neuromarketing

DDC classification:

658.80019 DAS(PER)

Dissertation note: 1. Introduction 1.1 Objectives 1.2 Definitions of Neuromarketing 1.3 history of neuromarketing 1.4. neuromarketing measuring techniques 1.5. major advantages of neuromarketing 1.6 major disadvantages of neuromarketing 1.7. ethical implications 1.8 code of conduct as partial Fulfilment of the rquirements for the MBA degree Xavier’s Business School 2022

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Project/Dissertation	St. Xavier's University, Kolkata Reference Section	R 658.80019 DAS(PER) (Browse shelf(Opens below))	214	Not For Loan	UMPD214

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1. Introduction
1.1 Objectives
1.2 Definitions of Neuromarketing
1.3 history of neuromarketing
1.4. neuromarketing measuring techniques
1.5. major advantages of neuromarketing
1.6 major disadvantages of neuromarketing
1.7. ethical implications
1.8 code of conduct as partial Fulfilment of the rquirements for the MBA degree Xavier’s Business School 2022

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