Introduction to media production and marketing : from concept to market / Joseph Richie, Karen Russell, Airielle Vincent, and Tameka Winston.

By:

Richie, Joseph

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New York Routledge c2022Description: 207p. P.BISBN:

9781032029948

Subject(s):

DDC classification:

R 070.1068 RIC(INT)

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section		070.1068 RIC(INT) (Browse shelf(Opens below))	S.X.U.K	11908	Available	C11908
Mass Communication Reference	St. Xavier's University, Kolkata Reference Section	Reference	R 070.1068 RIC(INT) (Browse shelf(Opens below))	S.X.U.K	11567	Not For Loan	UC11567

Total holds: 0

Table of Contents
Section 1: Concept
1. The Idea

2. Story Development

3. The Pitch

Section 2: Production

4. Finding the Money

5. The Production Process

6. Legal

Section 3: Marketing

7. Marketing your Content

8. Getting Started

Glossary of Terms

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