St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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1.
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Human resource interventions in the government departments : potentials in labour, commerce & industries, higher & technical education and health Partha Naskar; Manodip Ray Chaudhuri & Soma Sur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Lap Lambert academic publishing 2018
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.3 NAS(HUM) .

2.
The Effects of Online customer review, celebrity endorsement and influencer marketing on purchase decisions the effects of online customer review Richa Biswas guided by Dr. Soma Sur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University c2022
Dissertation note: CIN:20-001--05-01-0018, Xavier Business School MBA II,2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8120 BIS (EFF).

3.
A consumer satisfaction and loyalty towards Online Shopping consumer satisfaction-- class professional Pritam Das Guided by Dr. Soma Sur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University c2022
Dissertation note: CIN:20-001-05-01-0020 MBA II,2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 025.04 DAS (CON).

4.
Brands influencing consumer behaviour Submitted by Siladitya Dam, under the guidance of Dr. Soma Sur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: kolkata St. Xavier's University Kolkata 2022 April
Dissertation note: Table of Content 1. Executive Summary 2. Introduction 3. Literature Review 4. Conceptual Framework 5. Presentation of data Analysis 6. Conclusion and recommendation 7. limitations of the study 8. reference 9. annexture Submitted to Xavier Business School, St. Xavier's University, Kolkata, As partial Fulfilment of the Requirements for the MBA Degree MBA 2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 DAM(BRA).

5.
A study on effectiveness of advertising on Coca-Cola Shivangi Bharuka; guided by Soma Sur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2022
Dissertation note: MBA Master of Business Administration Xavier Business School II,2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 BHA(STU).

6.
Influence of mobile marketing in purchase process Mahashish Dutta; guided by Soma Sun by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2022
Dissertation note: MBA Masters of Business Administration Xavier Business School II, 2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 SUR(INF).

7.
Study of Digital Marketing (social media marketing) and affiliated marketing and how it helps SMEs to expand their target business Research project submitted in par of completion of masters of business administration submitted by Suhel Ranjan Mondal, under the guidance of Prof. Dr. Soma Sur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: kolkata St. Xavier’s University 2022, April
Dissertation note: as partial Fulfilment of the requirements for the MBA degree MBA 2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 MON(STU).

8.
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Human resources interventions in the government departments : potentials in labour, commerce and industries, higher and technical education and health Partha Naskar, Manodip Ray Chaudhuri, Soma Sur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chisinau Lambert c2021
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 NAS(HUM).

9.
Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour Argha kar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-1112-0460-19 MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 KAR(ASS).

10.
Business Houses Aligning their strategy towards sustainable development Ahtemamul Haque by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 HAQ(BUS).

11.
Insights into real estate purchases: understanding consumer perceptions in kolkata Ayan Saha by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-1112-0980-22 CIN No: 22-001-05-01-0064 MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 333.33 SAH(INS).

12.
Emerging Trends in Augmented Reality: Applications for marketing Abhibrata Lal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-1112-0966-22 MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 006.6 LAL(EME).

13.
Online gaming addiction and VR gaming addiction Sidhartha Dutta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-1112-0968-22 MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 616.85 DUT(ONL).

14.
Study on consumer buying behaviour of FMCG products Adarsh Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: CIN No: 22-001-05-01-0051 MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 640.73 SIN(STU).

15.
Impact of augmented reality on customer satisfaction Avijit Mondal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-1122-0704-19 CIN No: 22-001-05-01-0041 MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 006.8 MON(IMP).

16.
An Analysis of the marketing strategies implemented by urban company in gaining its customer base. Auman Bose by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg no: XK01-1112-0944-22 MBA Xavier's Business School 2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.802 BOS(ANA).

17.
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Green practice and business augmentation : hosting the green card edited by Manodip Ray Chaudhuri, Soma Sur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata Allied c2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.4083 GRE.

18.
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Pandemic Diaries : A Casebook of Corporate and Society Practices Ed by Soumik Gangopadhyay, Soma Sur, Rabin Mazumder & Saugat Ghosh
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore Springer 2025
Availability: Items available for reference: SXU PhD Library : Not For Loan (1)Call number: R 362.1496 / PAN.

19.
Factors influencing responsible consumption : a study in the FMCG sector in India : a thesis submitted for the Degree of Doctor of Philosophy in Management by Arundhati Das Chatterjee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2025
Dissertation note: Registration No: XK01-1112-0002-22 Degree of Doctor of Philosophy in Management Management 2025
Availability: Items available for reference: SXU PhD Library : Not For Loan (1)Call number: R 658.8342 CHA(FAC).

20.
Social media influence on online purchase process of fashion jewellery : a study in Kolkata by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2025
Dissertation note: Registration No: XK01-2112-0009-21 Degree of Doctor of Philosophy in Management Management 2025
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.83430954 SAH(SOC).

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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