Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour Argha kar
Material type: TextLanguage: English Publication details: Kolkata St. Xavier's University 2024Description: 29pSubject(s): DDC classification:- 658.8342 KAR(ASS)
Item type | Current library | Call number | Copy number | Status | Barcode | |
---|---|---|---|---|---|---|
Project/Dissertation | St. Xavier's University, Kolkata Reference Section | R 658.8342 KAR(ASS) (Browse shelf(Opens below)) | 265 | Not For Loan | UMPD265 |
Total holds: 0
Submitted in partial fulfilment of having successfully completed the degree of Master of Business Administration
Reg No: XK01-1112-0460-19 MBA Xavier's Business School
2022-2024
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