St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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Study of Digital Marketing (social media marketing) and affiliated marketing and how it helps SMEs to expand their target business Research project submitted in par of completion of masters of business administration submitted by Suhel Ranjan Mondal, under the guidance of Prof. Dr. Soma Sur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: kolkata St. Xavier’s University 2022, April
Dissertation note: as partial Fulfilment of the requirements for the MBA degree MBA 2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 MON(STU).

2.
Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour Argha kar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-1112-0460-19 MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 KAR(ASS).

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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