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Brands influencing consumer behaviour Submitted by Siladitya Dam, under the guidance of Dr. Soma Sur by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: kolkata St. Xavier's University Kolkata 2022 April
Dissertation note: Table of Content
1. Executive Summary
2. Introduction
3. Literature Review
4. Conceptual Framework
5. Presentation of data Analysis
6. Conclusion and recommendation
7. limitations of the study
8. reference
9. annexture Submitted to Xavier Business School, St. Xavier's University, Kolkata, As partial Fulfilment of the Requirements for the MBA Degree
MBA 2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 DAM(BRA).
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A study on effectiveness of advertising on Coca-Cola Shivangi Bharuka; guided by Soma Sur by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2022
Dissertation note: MBA Master of Business Administration Xavier Business School II,2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 BHA(STU).
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Influence of mobile marketing in purchase process Mahashish Dutta; guided by Soma Sun by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2022
Dissertation note: MBA Masters of Business Administration Xavier Business School II, 2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 SUR(INF).
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Insights into real estate purchases: understanding consumer perceptions in kolkata Ayan Saha by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-1112-0980-22
CIN No: 22-001-05-01-0064 MBA Xavier's Business School
2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 333.33 SAH(INS).
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Emerging Trends in Augmented Reality: Applications for marketing Abhibrata Lal by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-1112-0966-22 MBA Xavier's Business School
2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 006.6 LAL(EME).
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Online gaming addiction and VR gaming addiction Sidhartha Dutta by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-1112-0968-22 MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 616.85 DUT(ONL).
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Study on consumer buying behaviour of FMCG products Adarsh Singh by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: CIN No: 22-001-05-01-0051
MBA
Xavier's Business School
2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 640.73 SIN(STU).
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Impact of augmented reality on customer satisfaction Avijit Mondal. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-1122-0704-19
CIN No: 22-001-05-01-0041
MBA
Xavier's Business School
2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 006.8 MON(IMP).
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Social media influence on online purchase process of fashion jewellery : a study in Kolkata by
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2025
Dissertation note: Registration No: XK01-2112-0009-21 Degree of Doctor of Philosophy in Management Management 2025
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.83430954 SAH(SOC).
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