St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

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1.
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Strategic brand management building, measuring and managing brand equity Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson India education service pvt ltd 2017
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (3)Call number: R 658.827 KEL(STR)Ed4, ...

2.
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Strategic brand management building, measuring and managing brand equity Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson India education service pvt ltd 2017
Availability: Items available for loan: St. Xavier's University, Kolkata (12)Call number: 658.827 KEL(STR)Ed4, ...

3.
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Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson 2018
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 KEL(STR)Ed4.

4.
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Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson 2018
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.827 KEL(STR)Ed4, ...

5.
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Strategic brand management : building, measuring and managing brand equity Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob; Vanitha Swaminathan by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson India education service pvt ltd 2017
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.827 STR.Ed5, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 STR.Ed5.

6.
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Brand Management : an introduction through storytelling Emmanuel Mogaji by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Switzerland Palgrave Macmillan 2021
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 MOG(BRA) .

7.
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Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson 2018
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.827 KEL(STR)Ed4.

8.
Preference of telecommunication brand in Kolkata and impact of Reliance Jio in the telecommunication market of Kolkata : research project submitted in partial fulfillment for degree of master of commerce, specialization in finance Arup Anthony Campoo; guided by Sayani Saha by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2019
Dissertation note: M.Com, Roll No: 49 Master of Commerce Commerce and Management II, 2019
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 CAM(PRE).

9.
A study on brand management as a sustainability tool for gaint marketers in the hospitality sector Meghna Ganguly; guided by Monirul Islam by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2022
Dissertation note: MBA Masters of Business Administration Xavier Business School II, 2019
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 GAN(STU).

10.
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Brand Management : Co-creating meaningful brands Michael Beverland by
Edition: 2nd Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2021
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.827 BEV(BRA)Ed2.C1, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 BEV(BRA)Ed2.

11.
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Identity based brand management : fundamentals- strategy-implementation- controlling Christoph Burmann; Nicola- Maria Riley; Tilo Halaszovich; Michael Schade; Kristina Klein & Rico Piehler by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Germany Springer 2021
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 IDE.Ed2 .

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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