St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

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	1.		Use of humour In Advertising and Its Impact on Consumer Buying Behaviour Ayan Alam. by Alam, Ayan Dr. Vivek Verma [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2023 Dissertation note: in partial fulfilment for the Degree of Bachelor of Commerce (Hons) in Finance B.Com (Morning) Commerce Morning Section 2023 Ragistration No: XX01-1112-0592-20 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 ALA(USE). Save to lists Add to cart (remove)
	2.		Exploring consumer perception : An analysis of the effectiveness of promotional mix strategies in influencing buying behaviour Pragya Lakhotia by Lakhotia, Pragya Prof. Monojit Dutta [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier’s University 2023 Dissertation note: In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Finance B.Com Commerce and Management 2023 Registration No: XK01-2112-0604-20 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 LAK(EXP). Save to lists Add to cart (remove)
	3.		Impact of celebrity endorsement on consumer buying behaviour/ Harsh Parasrampuria. by Parasrampuria, Harsh Aman Anurag [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier’s University 2023 Dissertation note: In partial fulfillment for the Degree of Bachelor of Commerce (Hons) B.COM Commerce and management 2023 Registration No: XK01-1112-0667-20 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 PAR(IMP). Save to lists Add to cart (remove)
	4.		A study to explore the relationship among personality traits, impulsivity and impulse buying behaviour/ Ishika Borar. by Borar, Ishika Dr. Moumita Mukherjee [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024 Dissertation note: Reg No: XK01-2112-0842-22 CIN No: 22-001-01-04-0024 M.A. Dept of Psychology 2024 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 155.2 BOR(STU). Save to lists Add to cart (remove)
	5.		Analytical study on the influence of fashion marketing on consumer buying behaviour in Kolkata/ Shrestha Manna. by Manna, Shrestha Dr. Nitesh Tripathi [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024 Dissertation note: Reg No: XK01-2112-0327-22 CIN No: 22-001-01-02-0012 M.A. Dept of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8270954 MAN(ANA). Save to lists Add to cart (remove)
	6.		Impact of social media influencers on buying behaviour of young consumers: a study on Nykaa/ Srimantika Chatterjee. by Chatterjee, Srimantika Dr. Manali Bhattacharya [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024 Dissertation note: Reg No: XK01-2112-0810-22 CIN No: 22-001-01-02-0051 M.A. Dept of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8342 CHA(IMP). Save to lists Add to cart (remove)

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160

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