St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

Your search returned 12 results.

1.
Advertising and promotion : an integrated marketing communications perspective George E. Belch; Michael A. Belch; Keyoor Purani

by Belch, George E | Belch, Michael A. Purani, Keyoor [auth.].

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chennai Mcgraw hill education c2013Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 659.1 BEL(ADV)Ed9 (1). :

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2.
Advertising and promotion : an integrated marketing communications perspective George E. Belch; Michael A. Belch; Keyoor Purani

by Belch, George E | Belch, Michael A. Purani, Keyoor [auth.].

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chennai Mcgraw hill education c2013Availability: Items available for loan: St. Xavier's University, KolkataCall number: 659.1 BEL(ADV)Ed9 (4).

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3.
Advertising and promotion : an integrated marketing communications perspective George E. Belch; Michael A. Belch; Keyoor Purani

by Belch, George E | Belch, Michael A. Purani, Keyoor [auth.].

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chennai Mcgraw hill education c2013Availability: Items available for loan: St. Xavier's University, KolkataCall number: 659.1 BEL(ADV)Ed12.C2 (6).

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4.
Advertising and promotion : an integrated marketing communications perspective George E. Belch; Michael A. Belch; Keyoor Purani

by Belch, George E | Belch, Michael A. Purani, Keyoor [auth.].

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chennai Mcgraw hill education c2013Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 659.1 BEL(ADV)Ed9.C1 (2). :

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5.
Advertising and promotion : an integrated marketing communications perspective George E. Belch; Michael A. Belch; Keyoor Purani

by Belch, George E | Belch, Michael A. Purani, Keyoor [auth.].

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chennai Mcgraw hill education c2013Availability: Items available for loan: St. Xavier's University, KolkataCall number: 659.1 BEL(ADV)Ed9 (2). Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 659.1 BEL(ADV)Ed9 (1).

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6.
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Influence of advertisement on food consumption & body image : a study on professional women Deborshi Gosh guided by Manali Bhattacharya

by Ghosh, Deborshi | Bhattachraya, Manali [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University c2019Dissertation note: Registration No. XK01-1112-0102-17, M.A Mass Communication, MMR440J Master of Arts, in Mass Communication M.A Mass Communication II,2019 Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 659.1 GHO(INF) (1). :

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7.
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Influence of family-Centric advertisement on consumer purchasing decisions: a post-pandemic analysis in India/ Haimosree Chakrabarti.

by Chakrabarti, Haimosree | Dr. Harish Kumar [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024Dissertation note: Reg No: XK01-2112-0778-22 CIN No: 22-001-01-02-0007 M.A. Dept of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 659.14 CHA(INF) (1). :

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8.
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Acting woke to stay relevant: an empirical study on consumer's perception on "Woke" advertisements in India/ Tanisha Ray.

by Ray, Tanisha | Dr. Nitesh Tripathi [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024Dissertation note: Reg No: XK01-2112-0802-22 CIN No: 22-001-01-02-0040 M.A. Dept of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 659.2 RAY(ACT) (1). :

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9.
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Role of social media advertisements creating awareness among the youth consumers: a study on selected kolkata cafeterias/ Diya Shah.

by Shah, Diya | Dr. Manali Bhattacharya [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024Dissertation note: Reg No: XK01-2112-0798-22 CIN No: 22-001-01-02-0028 M.A. Dept of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 659.140954 SHA(ROL) (1). :

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10.
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Animation and emotional branding in Indian advertisement/ Sidra Akhtar.

by Akhtar, Sidra | Dr. Harish Kumar [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata SXUK 2024Dissertation note: Reg No: XK01-2112-0772-22 CIN No: 22-001-01-02-0001 M.A. Dept of Mass Communication 2024 Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 659.10954 AKH(ANI) (1). :

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11.
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The role of storytelling in Indian advertisement : a critical study Monalisa Pattnaik; guided y Harish Kumar

by Pattnaik, Monalisa | Kumar, Harish [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024Dissertation note: Registration NO: XK01-2112-0773-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 659.10954 PAT(ROL) (1). :

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12.
Understanding Spatial Media/ Rob Kitchin (Editor), Tracey P. Lauriault (Editor), Matthew W. Wilson (Editor)

by Rob Kitchin Tracey P. Lauriault Matthew W. Wilson [ed.].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Los Angeles: Sage pub ltd, 2017Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 659.2 (UND) (1). :

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St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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