Advertising media planning : a brand management approach / Larry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda.

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Material type: Text

TextLanguage: English Publication details: New York: Routledge, 2023.Edition: 5th edDescription: ix, 301pISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Mass Communication Reference	St. Xavier's University, Kolkata Reference Section	Reference	R 659.1 KEL(ADV) Ed5 (Browse shelf(Opens below))	11985	Not For Loan	UC11985

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Revised edition of Advertising media planning, 2015.

Includes index.

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