St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

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1.
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The impact of television advertising on children Namita Unnikrishnan, Shailaja Bajpai. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi ; Thousand Oaks : Sage Publications, 1996
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 302.234083 UNN(IMP). Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.234083 UNN(IMP).

2.
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(The) Impact of television advertising on children Namita Unnikrishnan; Shailaja Bajpai by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage publications India Pvt. Ltd. 1996
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.234 IMP.

3.
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Advertising Frank Jefkins; edited by Daniel Yadin by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson education 2016
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (2)Call number: R 659.1 JEF(ADV)Ed4, ...

4.
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Advertising Frank Jefkins; edited by Daniel Yadin by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson education 2016
Availability: Items available for loan: St. Xavier's University, Kolkata (9)Call number: 659.1 JEF(ADV)Ed4, ...

5.
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Ogilvy on advertising David Ogilvy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Vintage books 1985
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 659.1 OGI(OGI).

6.
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Ogilvy on advertising David, Ogilvy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Vintage books 1985
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 OGI(OGI).

7.
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Advertising and promotion : an integrated marketing communications perspective George E. Belch; Michael A. Belch by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw hill 2009
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 BEL(ADV)Ed8.

8.
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Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley. by
Edition: 3rd edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 HAC(CHR)Ed3.

9.
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2016
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (2)Call number: R 659.1 BAT(ADV)Ed5, ...

10.
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Advertising management / Rajeev Batra; John G. Myers; David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2016
Availability: Items available for loan: St. Xavier's University, Kolkata (3)Call number: 659.1 BAT(ADV)Ed5, ...

11.
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Advertising & sales promotion Shh Kazmi; Satish K Batra by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Excel Books c2008
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 659.1 KAZ(ADV)Ed3.C1, ...

12.
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Advertising & sales promotion Shh Kazmi; Satish K Batra by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Excel Books c2008
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 KAZ(ADV)Ed3.

13.
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Global advertising, attitudes and audiences Tony Wilson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge 2013
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 WIL(GLO).

14.
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2016
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 659.1 BAT(ADV)Ed5, ...

15.
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Pandeymonium : Piyush Pandey on advertising Piyush Pandey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Haryana Penguin c2015
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 PAN(PAN).

16.
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Pandeymonium : Piyush Pandey on advertising Piyush Pandey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Haryana Penguin c2015
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 659.1 PAN(PAN).

17.
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Ogilvy on advertising in the digital age / Miles Young. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Spain Goodman @2017
Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 659.1 YOU(OGI). Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 YOU(OGI).

18.
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Integrated advertising, promotion, and marketing communication Kenneth E. Clow, Donald E. Baack by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida Pearson 2015
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 659.1 CLO(INT)Ed6, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 CLO(INT)Ed6.

19.
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Advertising management : includes sales promotion / Jaishri Jethwaney, Shruti Jain by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford 2018
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 659.1 JET(ADV)Ed2, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 JET(ADV)Ed2.

20.
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Advertising cultures [electronic resource] : gender, commerce, creativity / Sean Nixon. by Series: Culture, representation and identities
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, c2003
Online resources:
Availability: Items available for reference: St. Xavier's University, Kolkata: Not for loan (1).

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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