St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

Your search returned 9 results.

1.
Television Brandcasting : the return of the content-promotion Hybrid Jennifer Gillan

by Gillan, Jennifer.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York Routledge c2015Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 384.55 GIL(TEL) (1). :

2.
Brand management principles and practice Kirti dutta

by Dutta, Kirti.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Oxford c2012Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 658.827 DUT(BRA) (1). :

3.
Personality congruence : A study on brands brand personality congruence Saugat Ghosh

by Ghosh, Saugat.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Europe Lap lambert academic publishing c2022Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 658 GHO(PER) (1). :

4.
Color in branding: A dominant tool for brand identity and brand recognition with a psychological impact on consumer purchase behavior Trishita Bardhan; guided by Manali Bhattacharya

by Bardhan, Trishita | Bhattacharya, Manali [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St.Xavier's University c2019Dissertation note: Registration No:XK01-2112-0051-17, MassCommunication, MMR0J Master of Arts; in Mass Communication Mass Communication II,2019 Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 658.827 BAR(COL) (1). :

5.
Impact of brand promotion through indian web series on consumer buying behaviour : a study on the youth of Kolkata Meghla Banerjee; guided by Manali Bhattacharya

by Banerjee, Meghla | Bhattacharya, Manali [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University c2019Dissertation note: Registration No. XK01-2112-0046-17, Mass Communication, MMR440J Master of Arts, In Mass Communication Mass Communication II, 2019 Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 659.1 BAN(IMP) (1). :

6.
Survey on the perception of the consumers on branded non-branded sports shoes Nittin Bharita; guided by Chhavi Gupta

by Bharti, Nittin | Gupta, Chhavi [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St.Xavier's University c2022Dissertation note: MBA, CIN NO: 20-001-05-01-0064 Masters of Business Administration Xavier Business School II,2022 Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 658.812 BHA(SUR) (1). :

7.
The influence of branding with consumer purchasing behavior with special emphasis on mobile market Deeganta Kumar Ghosh; guided by Indrila Deb

by Ghosh, Deeganta Kumar | Indrila Deb [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St.Xavier's University 2023Dissertation note: Registration No: XK01-1112-0778-20; Roll No:1274 B.Com Commerce III years Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 658.827 GHO(INF) (1). :

8.
Brand positioning : strategies for competitive advantage Subroto Sengupta

by Sengupta, Subroto.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Tata McGraw Hill c1990Availability: Items available for loan: St. Xavier's University, KolkataCall number: 658.827 SEN(BRA) (1).

9.
Brand endorsement done by Indian cricketers and its impact on young adults of Kolkata : a study Rounak Majumder; guided by Somak Sen

by Majumder, Rounak | Somak Sen [guide].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St. Xavier's University 2024Dissertation note: Registration No: XK01-1112-0801-22 M.A. in Mass Communication Mass Communication II YEARS Availability: Items available for reference: St. Xavier's University, Kolkata Not For LoanCall number: R 658.827 MAJ(BRA) (1). :

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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