Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / by W.Chan Kim & Renee Mauborgne

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Material type: Text

TextLanguage: English Publication details: Boston Harvard Business Review 2015Description: xxiii, 287p. P.BISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.802 KIM(BLU) (Browse shelf(Opens below))	1917	Not For Loan	UM534
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.802 KIM(BLU) (Browse shelf(Opens below))	1918	Available	M1389

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