St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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	1.		Color in branding: A dominant tool for brand identity and brand recognition with a psychological impact on consumer purchase behavior Trishita Bardhan; guided by Manali Bhattacharya by Bardhan, Trishita Bhattacharya, Manali [guide] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kolkata St.Xavier's University c2019 Dissertation note: Registration No:XK01-2112-0051-17, MassCommunication, MMR0J Master of Arts; in Mass Communication Mass Communication II,2019 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 BAR(COL). Save to lists Add to cart (remove)
	2.	Image from Amazon.com	Advertising media planning : a brand management approach / Larry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda. by Kelley, Larry D Sheehan, Kim Bartel Dobias, Lisa [auth.] David Koranda [auth.] Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York: Routledge, 2023 Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.1 KEL(ADV) Ed5. Save to lists Add to cart (remove)
	3.	Image from Amazon.com	Designing brand identity : a comprehensive guide to the world of brands and branding Alina Wheeler & Rob Meyerson by Wheeler, Alina Meyerson, Rob [auth.] Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Jersey John Wiley & Sons 2024 Availability: Items available for loan: St. Xavier's University, Kolkata (1)Call number: 658.827 WHE(DES)Ed6. Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.827 WHE(DES)Ed6. Place hold Save to lists Add to cart (remove)

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160

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