St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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1.
Study of Digital Marketing (social media marketing) and affiliated marketing and how it helps SMEs to expand their target business Research project submitted in par of completion of masters of business administration submitted by Suhel Ranjan Mondal, under the guidance of Prof. Dr. Soma Sur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: kolkata St. Xavier’s University 2022, April
Dissertation note: as partial Fulfilment of the requirements for the MBA degree MBA 2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.8 MON(STU).

2.
Consumer perception towards digital marketing/ Rahul Garodia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier’s University 2023
Dissertation note: In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Finance B.COM Commerce and management 2023 Registration No: XK01-1112-0797-20
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.840285 GAR(CON).

3.
A study on Impact of digital marketing by Zomato on customer perception in greater kolkata Indranil Dey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-1112-0941-22 CIN No: 22-001-05-01-0014 MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 DEY(STU).

4.
Data privacy and data security in Digital marketing and its impact on the growth of digital forensics in India Madiha Zara by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Reg No: XK01-2112-0975-22 CIN No: 22-001-05-01-0059 MBA Xavier's Business School 2022-2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 005.8 ZAR(DAT).

5.
Emergence of digital merketing as a pivotal merketing tool: a comprehensive analysis/ Kulsum Sheikh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata SXUK 2024
Dissertation note: Reg No: XK01-2112-0792-22 CIN No: 22-001-01-02-0022 M.A. Dept of Mass Communication 2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 SHE(EME).

6.
Influence of meme marketing on brand engagement and consumer behavior in context of Kolkata, west bengal Sanica Chakraborty; guided by Nitesh Tripathi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2024
Dissertation note: Registration No: XK01-2112-0808-22 M.A. in Mass Communication Mass Communication II YEARS
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 006.7 CHA(INF).

7.
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Digital marketing : communicating, selling and connecting Charles F. Hofacker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: UK Edward Elgar c2018
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.87 HOF(DIG) .

8.
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Digital Marketing : From fundamentals to future T.N. Swaminathan & Karthik Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi Cengage c2019
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 650.0546 SWA(DIG) C4, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 650.0546 SWA(DIG) C1.

9.
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Digital Analytics for Marketing/ A. Karim Feroz, Gohar F. Khan & Marshall Sponder. by Series: mastering business analytics
Edition: 2nd Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Routledge, 2024
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.87 FER(DIG) Ed2.

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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