St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

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1.
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(The) Social media industries edited by Alan B. Albarran by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New york & London Routledge c2013
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 384.33 SOC.

2.
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Producing new and digital media : your guide to savvy use of the Web James Cohen and Thomas Kenny by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 004.678 COH(PRO).

3.
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Social Media & Mobile Marketing Puneet Singh Bhatia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India Pvt Ltd. c2019
Availability: Items available for loan: St. Xavier's University, Kolkata (2)Call number: 658.872 SIN(SOC), ...

4.
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Social Media & Mobile Marketing Puneet Singh Bhatia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India Pvt Ltd. c2019
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 SIN(SOC).

5.
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Understanding social media / Sam Hinton and Larissa Hjorth. by Series: Understanding contemporary culture
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : SAGE, 2013
Online resources:
Availability: Items available for reference: St. Xavier's University, Kolkata: Not for loan (1).

6.
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Social media in social work practice / Joanne Westwood. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: Los Angeles, CA : SAGE Publications, Inc., 2019
Online resources:
Availability: Items available for reference: St. Xavier's University, Kolkata: Not for loan (1).

7.
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Social media marketing By Tracy L. Tuten, Michael R. Solomon by
Edition: 2nd Ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2015
Availability: Items available for loan: St. Xavier's University, Kolkata (8)Call number: 658.872 TUT(SOC) Ed2, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (2)Call number: R 658.872 TUT(SOC) Ed2, ...

8.
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Social Media Marketing Tracy L. Tuten; Michael R. Solomon; Adapted by Bikramjit Rishi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2018
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 658.872 TUT(SOC)Ed3.C3, ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 TUT(SOC)Ed3.

9.
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Corporate communication through social media : strategies for managing reputation / Asha Kaul, Vidhi Chaudhri by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Sage c2017
Availability: Items available for loan: St. Xavier's University, Kolkata (4)Call number: 659.202 KAU(COR), ... Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.202 KAU(COR).

10.
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Misunderstanding news audiences : seven myths of the social media era / Eiri Elvestad and Angela Phillips. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2018
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23 ELV(MIS).

11.
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Social media and the law : a guidebook for communication students and professionals / edited by Daxton R. Stewart. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2017
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 343.7309 SOC.Ed3.

12.
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(The) Routledge companion to media and activism Edited by Graham Meikle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Routledge c2018
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 303.4833 ROU .

13.
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Social, mobile, and emerging media around the world : communication case studies Edited by Alexander V. Laskin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Lexington Books c2018
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.231 SOC.

14.
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Social movements and media / edited by Jennifer Earl, School of Sociology, University of Arizona, USA, Deana A. Rohlinger, Department of Sociology, Florida State University, USA. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: UK Emerald c2018
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 303.484 SOC.

15.
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Social media and social movements : the transformation of communication patterns / edited by Barış Çoban. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Lexington Books c2016
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.231 SOC.

16.
The changing dynamics of film promotion : An in-depth analysis how social media is used for film promotions Enakshi Roy Chowdhury; guided by Manali Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2019
Dissertation note: Registration No:XK01-2112-0077-17,Mass Communication, MMR440J Master of Arts, in Mass communication Mass Communication II,2019
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.231 ROY(THE).

17.
Social media and it's effect on fandom : the rise of participatory culture and platform for media consumption and fan communication Asmita Chakraborty; guided by Reshmi Naskar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University c2019
Dissertation note: Registration no. XK01-2112-0097-17, Mass Communication, MMR440J Master of Arts, in Mass Communication Mass Communication II, 2019
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.231 CHA(SOC).

18.
A study of the role of social media influencers in the consumer decision process Submitted by Devayani Agarwal, under the guidance of Dr. Ruchita Burman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: kolkata St. Xavier's University Kolkata 2022 April
Dissertation note: Index 1. Particulars 2. Introduction 3. Literature Review 4. Methodology 5. Findings and Analysis 6. Conclusion 7. Recommendations 8. References 9. Annexure Submitted to Xavier Business School, St. Xavier's University, Kolkata, As partial Fulfilment of the Requirements for the MBA Degree MBA 2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 658.872 AGA(STU).

19.
A study on the impact of social media advertisements on consumer buying behaviour Spandan Ghosh; guided by Ruchita Burman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St.Xavier's University c2022
Dissertation note: MBA Masters of Business Administration Xavier Business School II,2022
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 659.144 GHO(STU).

20.
To study the role of social media in shaping consumers' perception towards brands : dissertation thesis submitted to the department of commerce Ritu Jha, guided by Sumantra Bhattacharya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kolkata St. Xavier's University 2023
Dissertation note: Registration No:XK01-2112-0045-21, Roll No: 0019 Master of Commerce Commerce II years, 21-23
Availability: Items available for reference: St. Xavier's University, Kolkata: Not For Loan (1)Call number: R 302.23 JHA(TO).

St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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