000			01586cam a22002658i 4500
005			20230814160646.0
008			210121s2021 enk b 001 0 eng
010			_a 2020050570
020			_a9780367897215 _c6291.70
040			_aS.X.U.K
041			_aEnglish
082	0	0	_aR 384 MED(NOW)Ed4
100	1		_aMedoff, Norman J,
245	1	0	_aNow media : _bthe evolution of electronic communication / _cNorman J. Medoff and Barbara K. Kaye.
250			_a4th ed.
260			_aNew York _bRoutledge _cc2021
300			_a436p. _bP.B.
500			_aTable of Contents Preface Acknowledgments Chapter 1. Opting Into ‘Now’ Media Chapter 2. From Marconi to Mobile Listening. Chapter 3. Television: From Analog to Digital to 8K Chapter 4. Radio and Television Programs and Programming Chapter 5. Interconnected by the Internet Chapter 6. Social Media: Private Conversations in Public Places Chapter 7 Digital Devices: Up Close, Personal, and Customizable Chapter 8. XR: Inside of Media, Inside the Mind Chapter 9. Advertising: From Clay Tablets to Digital Tablets Chapter 10. Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing? Chapter 11. The Business of Entertainment and Media Ownership Chapter 12. Working Behind the Scenes in Media Chapter 13. Feature Films: 'The Movies' Chapter 14. Personal and Social Influence of Media Index
650		0	_aBroadcasting
650		0	_aMass media
650		0	_aDigital media
650		0	_aTelecommunication
700	1		_aKaye, Barbara K, _4auth.
942			_cREF MASS
999			_c10110 _d10110