| 000 | 00599pam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20240213163430.0 | ||
| 008 | 880803s1989 nyu 001 0 eng | ||
| 010 | _a 88008218 | ||
| 020 | _a0071008950 | ||
| 040 | _aS.X.U.K | ||
| 041 | _aEnglish | ||
| 082 | 0 | 0 | _a658.8 RIE(BOT) |
| 100 | 1 | _aRies, Al. | |
| 245 | 1 | 0 |
_aBottom-up marketing / _cby Al Ries and Jack Trout. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1989. |
||
| 300 |
_axiv, 226 p. ; _c21 cm. _bP.B. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aTrout, Jack. _4auth. |
|
| 942 | _cG | ||
| 999 |
_c10572 _d10572 |
||