000 00494nam a22001817a 4500
005 20240506125252.0
008 240506b |||||||| |||| 00| 0 eng d
020 _a007460368X
040 _aS.X.U.K
041 _aEnglish
082 _a658.827 SEN(BRA)
100 _aSengupta, Subroto
245 _aBrand positioning
_b: strategies for competitive advantage
_cSubroto Sengupta
260 _aNew Delhi
_bTata McGraw Hill
_cc1990
300 _a299p.
_bP.B.
650 _aBRANDING
942 _cBK
999 _c10979
_d10979